Joseph Garratt Brings ‘Old School’ British Fashion To Boys Golf
Story published at 11:40, Thursday, October 15th, 2015
Golf has a new look with British fashion brand Joseph Garratt, which launches its Autumn 2015 range of original garments at www.josephgarratt.com this week.
The first collection is aimed at boy golfers aged 7 to 12 years, and includes Trousers, Plus Twos, Jumpers, Hats and Socks.
With Scottish-made garments, plus fabrics woven in England at the heart of the collection, golfers can be reassured that they are buying quality British clothing with an emphasis on quality and style, inspired by ‘old school’ cut and cloth with a modern feel.
Thoughtful details such as adjustable waists and unfinished hems allow for growing room. High -quality technical cloth is a feature of the range, as are attention to detail and practical ingenuity for performance, comfort and style on the golf course.
Joseph Garratt Trousers avoid the boredom of neutral or black, or the shrillness of attention-seeking neon. Instead, tartans and attractive solid hues convey assured confidence with a superior cut and stitching on cloth which has been designed in Great Britain exclusively for Joseph Garratt.
Joseph Garratt Plus Twos are offered to discerning golfers who like the quirkiness of the quintessential British look. These can be teamed with Joseph Garratt long cotton Socks, available in two colours. The Plus Twos portray a fearless and independent image for serious golfers who like to stand out from the crowd.
The classic Joseph Garratt crew neck Jumper is 100% Australian Merino Wool, spun in Austria and fashioned in Scotland. Each Jumper features a discreet Joseph Garratt logo, embroidered Tour-style on the upper sleeve.
With a selection of Socks and Woolly Hats completing its first collection, Joseph Garratt dresses the young male golfer in tasteful, confident, distinctive and authentically British-looking new styles this autumn.
Joseph Garratt is a family-run business, managed by Maria Healy.
After a fruitless 2014 search for a stand-out pair of trousers for her son to wear in a golf event, Maria attempted to make her own, even enrolling on an evening class to get help. “I wanted him to look smart for the occasion and there really was nothing out there that caught my eye” she said.
“My son’s tastes are rather idiosyncratic and he likes to be different without ‘flag nor fanfare’” she continued. “I realised that if I was having trouble finding quality pieces which stood out, then other families must be feeling the same. I also quickly realised three things: that I was never going to create a pair of trousers good enough to see the light of day myself; that the clothing on offer in the current junior golf market did not demonstrate the attention to detail I wanted; and that nobody was offering quality British-made clothes for junior golfers.
“So I thought – let’s have a go at making our own and see where it takes us!”
Like many parents, Maria is passionate both about British-made products, and about supporting family businesses. “As a family, we don’t mind paying for individual pieces which we can mix and match with lower-end garments to create a stand-out look” she said. “So if I am buying a stand-out piece for my son, I want to feel the money I spend is worth the return I will get on it. That’s why we have built in growing room by adding adjustable waists and unfinished hems, so hopefully Joseph Garratt trousers will span two seasons, depending on the child of course.
“And our tartan is exclusively designed for us, so not everyone will be turning up in a pair. This adds to that individuality we were looking for”.
The company has been named after Maria’s father, and she admits that she has inherited his need to ‘make’ and ‘do’ after growing up in a childhood home littered with handmade tables and desks, tea trays and jewellery boxes. “I wanted a strong name, a name that would stand the test of time. His name was a natural choice. For me, it portrays a gimmick-less image which mirrors our garments. It is a name which I hope will, in time, become associated with timeless values such as British resilience, the promotion of independent thinking, and good choices.
“I believe that our sport stands for style and respect, as well as flair and individuality, and I am proud to bring these values to junior golf with the new Joseph Garratt collection”.
Joseph Garratt www.josephgarratt.com