New FJ Performance Golf Apparel in Spectacular New Colours & Designs
Story published at 9:36, Friday, June 24th, 2016
FootJoy, the #1 Shoe & Glove in Golf, is set to make another statement in the world of golf clothing as it launches a head-turning new Performance Golf Apparel range with spectacular colour combination and cutting-edge designs.
Now available for stockists to pre-book for March delivery, the new men’s Performance Golf Apparel line features the advanced performance fabrics that have helped the Mark of a Player brand become the No.1 for on course shirt sales (2016 year to date value share) *. The impressive new collection – showcased through stunning photography at Woburn Golf Club – has been inspired by research conducted by FJ’s R&D team, focusing on new colour trends and styles from a number of different markets across the world.
Four new colour families appear in the latest range, offering a different looks to cater for a wide spectrum of golfers and their tastes. Polo shirts, Chill-Out pullovers, sweaters and shorts all appear in each of the four families.
The new clothing families each incorporate a combination of four different colours:
MIRAGE – Spearmint / Sky Blue / White / Navy
VISION – Pink Azalea / Charcoal / Sapphire Blue / White
PACIFIC – Melon / Midnight Blue / White / Green Apple
ASTRAL – Violet / Heather Grey / White / Black
An extensive range of polo shirts in each family allows golfers to choose from a number of styles, including the increasingly-popular Smooth and Stretch Pique materials. A shift towards the more performance-orientated Chill-Out pullover stays true to FJ’s mantra of helping avid golfers perform at their very best.
As well as standout colours, a host of new designs have been introduced to polo shirts in each of the four colour families, including Painted Stripes, a Half Band Cuff with false pocket and a Double Space Dye Chest Stripe. The Mirage, Vision, Pacific and Astral lines also feature colour-coordinated ProDry Fashion socks in both Crew and Sport styles, as well as belts like the new Canvas model to complement the popular Leather option.
Whilst FootJoy’s designers have invested significantly in the four new colour collections, the brand has also upped the ante within its Essentials Collection, capitalising on its best-loved garments such as Pique polo shirts, Chill-Out Pullovers, Wind Shell Mid Layers, trousers and shorts. Several of the new 2017 colours filter their way throughout the Essentials Collection, which also includes some new designs of its own, like the Stretch Pique polo shirt with FJ logo positioned on the chest rather than collar.
The FJ Performance Trousers have been another successful introduction for FJ in recent years and, in 2017, the Essentials Collection boasts a new MT (Moisture Transportation) Lite model. The ultimate in breathability and perfect for warmer weather conditions, the Performance MT Lite trousers ensure any moisture is released from the material and moved away from the skin.
Meanwhile, following a strong uptake from retailers on this year’s Autumn/Winter Performance Apparel Collection, the market-leading brand will continue to feature the full line of hi-tech Outwear garments. Key waterproof pieces include the DryJoys Tour Select – the brand’s most waterproof suit of all time – DryJoys Tour XP jackets with StaDry Collar and ultra-lightweight HydroLite jackets and trousers. The FJ Thermal Fleece and Lightweight Softshell Jacket also remain in the stable through popular demand.
And in keeping with the brand’s Layering concept, the ProDry Performance Seamless Base Layer features as FJ’s base layer option, ensuring extra comfort, mobility and ventilation for the competitive golfer.
Whether it is the contemporary styling of FootJoy’s Performance Golf Apparel, the superior comfort and performance of its advanced footwear family or the superior feel and fit of its market-leading golf gloves, FootJoy remains the overwhelming favourite among golfers of all abilities around the world.
The 2017 Performance Golf Apparel from FootJoy is available for retailers to pre-order now.
*Golf Datatech UK On Course Market Retail Audit, Jan-April 2016