Nike Golf Unveils Vapor Iron Franchise – The Iron Reimagined
Story published at 16:37, Tuesday, August 19th, 2014
Nike Golf has reimagined golf irons with the introduction of its new Vapor franchise – Vapor Pro, Vapor Pro Combo, and Vapor Speed. The modern family of irons was unveiled to a global media audience today near New York City during an event featuring Nike athletes Tiger Woods and Rory McIlroy, and celebrity golf aficionado Jimmy Fallon.
The Vapor irons blend the detailed craftsmanship of Nike’s master club builder, Mike Taylor; the engineering expertise of The Oven; and the imagination of Nike designers. The result; a family of irons featuring a pinnacle Nike innovation called Modern Muscle.
Modern Muscle is a modification of a standard muscle-back design that moves the iron’s centre of gravity to the centre of the clubface, crafted to yield more efficient and pure strikes. The innovation has already contributed to a major championship victory when Rory McIlroy put a prototype Vapor Pro Combo 2-iron (MM Proto) in the bag and went on to win the 2014 Open Championship.
While Rory was the first to win with Modern Muscle in the bag, the innovation itself started with insights from Tiger Woods. “Our engineers and designers at The Oven have been working with Tiger for quite some time to evolve this innovation and bring it to the golf athlete,” said Rob Arluna, Nike Golf’s Global Golf Club Business Director. “We started with the traditional blade and asked what could be done to enhance its performance and modernize the design while maintaining a traditional, pure look at address. Thanks to Tiger’s inspiration, coupled with Rory’s added insights, we made the Vapor Pro blades feel and perform better with a technology advantage over the traditional blade. We then extended that innovation and design to Vapor Pro Combo and Vapor Speed.” irons
“Years back when we tested the parts with adjusted weighting, I immediately noticed a more balanced feel and more consistent performance,” said Woods. “Working with the club team to bring this concept to life was a great experience.”
“We were inspired by the fact that traditional blades all look the same and challenged ourselves to rally around a big idea taken from Tiger’s insights,” said Nike Golf Design Director, Andrew Oldknow. “Our goal was to create a visual look on the exterior of the club that defines what’s happening on the inside. Shifting weight away from the heel of the club for a more precise centre of gravity is what defines Modern Muscle, and that is distinctly visible across the three iron designs.
With a modernized take on the classic blade profile, the Vapor Pro is Nike Golf’s most precise iron to date. The Vapor Pro Combo has the clean lines and workability of a blade with the power of a distance iron – resulting in the ultimate blend of precision and power. The Vapor Speed delivers pure power for the golf athlete who wants maximum distance and forgiveness through the set.
Within Nike, the name Nike Vapor is synonymous with the company’s most premium innovations that boldly elevate athlete performance. The Nike Vapor name is featured in other categories within Nike, including baseball and global football.
The Vapor irons will be available from January 31, 2015. Confirmed prices and specs will follow in due course.
Nike Golf www.nike.com/nikegolf