PING Unveils 2015 Apparel Collections, Refined and Engineered to Play
Story published at 14:58, Friday, July 11th, 2014
PING announces the launch of its 2015 men’s and ladies apparel collections with a focus on performance fabrics and cut to help the golfer play their best. This, the inaugural collection designed and manufactured exclusively under PING’s direction, has been engineered exclusively with the golfer in mind. As a leading innovator in golf since 1959, this line offers the highest specification fabrics, combined with the craftsmanship and unrivalled innovation associated with the brand.
The new collection features the “Eye Mark” that takes its inspiration from the iconic Eye 2 iron, which saw unrivaled success in the mid-1980s. This subtle branding, found throughout the range, showcases each garment’s refined qualities, reflected through clean colour stories, innovative fabrication and a tailored fit. The “Eye Mark” connects the apparel brand to PING’s innovative, hardware heritage and will be used as a signature in future brand and product direction.
“At PING, we never stop thinking about golf. That allows us to concentrate solely on engineering our products for golfers and only golfers,” said Andy Solheim, Vice President of Brand Development.
“The 2015 apparel range is aesthetically pure, performance driven and tailored for the modern game. We’ve engineered each garment to meet the challenges of our game head on. The resulting performance, combined with a refined visual appearance and cut, has produced a very exciting line.”
The direction of the collection’s polo-shirts for men is showcased by the Latimer design. This Merino garment with a water resistant finish offers the soft tones and muted hues found across the collection, with subtle branding. Each of the polo shirts in the line is engineered to play through a crease-free gauge with moisture movement, UV protection, and anti-bacterial properties.
Other signature polo-shirts, including the Bancroft and Gilden models, each offering a premium feel through a soft-touch cotton feeling polyester, twinned with measured aesthetics in the form of colour coordinated stripes (Bancroft) and button down collars (Gilden).
Supplementing the polo-shirts is the slim-leg Dean chino. This garment combines the preferable structure and feel of a traditional chino with engineered four-way stretch and crease resistant properties. This trouser will be offered in six clean colours handpicked to complement the distinguished palette present through the line.
Another marquee design in the collection is the Dunbar 100% Merino sweater. This offering reflects the timeless nature of the entire collection, with subtle branding, the finest fabrication and a tailored fit.
Outstanding performance is delivered throughout the range thanks to PING’s own Sensor technological platform. Each garment is injected with either Sensor Dry, Cool or Warm properties to ensure long-lasting comfort and protection, whatever the conditions.
2015 women’s collection
PING Apparel also unveils a new line of women’s clothing, echoing the finest production and design values found in the men’s collection.
Despite the alignment with PING’s brand values identified in the men’s range, the ladies collection remains distinctly feminine, utilising soft-touch fabrics and a carefully selected colour palette.
An example of the subtle details and distinguished aesthetic typical of this line is the Victoria polo. A crafted, scalloped collar lifts this garment, while refined branding and considered colour options echo the premium fabric structure and fit.
“This ladies line is so balanced. We’ve altered the structure slightly, and added beautiful detailing which really feminises the feel of the collection,” said Andy Solheim.
“It’s clean, distinguished and really performs. We’re very excited to launch this across Europe.”
PING Apparel is worn on professional tours worldwide by stars including Louis Oosthuizen and Brandon Stone.