Royal & Awesome ‘Goes Back To The Fuchsia’ with its 2015 Designs
Story published at 14:09, Tuesday, October 28th, 2014
“I name these strides …” Fans of Scotland’s funkiest golf clothing brand, Royal & Awesome, inundated the company’s Facebook page with suggestions of names for its five new trouser designs.
The new lines will be available from March 2015 and Royal & Awesome invited suggestions for them after revealing the new styles to their 150,000-plus Facebook followers. And they received more than 4,000 comments and ideas in just a few days.
The first person to suggest the chosen names of each of the five styles will each receive a complimentary pair of ‘trews’ as a reward for their ‘bright thinking’. And the chosen names were Trew Brit; Blue Plaid Trews; Back to the Fuchsia; Par-tee Pants; and Pars and Stripes.
Brand director Graeme Smeaton said: “This is the second year we have reached out to our followers on social media to help name our new lines. It’s a fabulous way of engaging with our customers and it helps to maintain the feeling of being one big Awesome family. And, anyway, our fans are way more clever and funny than we are!”
Royal & Awesome’s range of eye-catching golf trousers, shorts and hats is ‘perfect for the pars and the bars’. The brand also boasts selection of plus-twos as well as women’s trousers, shorts and skorts in dazzling designs, complemented by a range of men’s and women’s shirts, socks and belts.
The ‘Awesomes’ – the brand’s range of brightly designed golf trousers – build on the wonderful heritage and history of golf in Scotland by adding a whole lot of fun and colour, and are guaranteed to make an impact on the course, the clubhouse or the corporate jolly.
All of its ‘bottoms’ come with a free golf tool/bottle opener, which is a nod to the strap line of ‘for the pars and the bars’.
Royal & Awesome also has a huge following on social media, with more than 150,000 Facebook fans and approaching 2,000 on Twitter, thanks in part to the recent launch of the ‘Tricky Series’ featuring trick-shot specialist Rob Brown, which has been viewed by more 25,000 people.
Royal & Awesome www.royalandawesome.com