Sunice Announces 2015 Spring/Summer Collection
Story published at 10:06, Tuesday, May 5th, 2015
The Spring/Summer 2015 collection launch for Sunice Golf has never been so strong. The collection is focused on providing the golf market the best performance outerwear, keeping the company’s promise to provide a balance of style that compliments the technical features of the garments. Sunice 2015 is all about addressing the needs of the golfer by designing and developing garments that allow them to perform better whatever the weather.
“We did not just stop at function in our design – in colour there is no other in golf that can compete,” said Jon Camp, Managing Director of Sunice Europe. “Bold brights are mixed with classic core colours to bring a new vibrant palette to the game. The true essence of the collection this year is bringing unlikely colour pairings together in harmony and unison to create a colour palette that is both striking in its appearance yet commercial enough to be worn by the most discerning of golfers.”
In the ladies collections the colours embrace femininity yet have undertones of bolder more unexpected twists of colours. The palette is vibrant and rich. Jewelled tones reflecting City skylines, flamboyant neon pinks complimented with classic whites and grounded to charcoal for a dynamic palette.
The men’s collections also kept a similar approach to colour. The economy of recent years has influenced colour palettes to be muted and sombre black, tans and greys. Sunice is now leading a resurgence of colour, reflecting a newness and opportunity. Instead of the traditional manner of taking black and charcoals and popping them with colour – the company took the colour and popped them with the basics.
Neon greens, vibrant blues and rich yellows trimmed with colour staples of pure white, grey and blacks reinvents modern golf by adding fashion to the science of the game. Classic prints and patterns have been deconstructed to add the unexpected – giving it a Sunice feel.
Sunice continues to design and develop six different categories in the Spring 2015 with an expansion to the sport collection adding down vests and jackets with stretch panels. There is a need for the player to have the warmth of down but required the stretch and protection of a 3L stretch insert to allow for full range of motion.
Each outerwear category – Hurricane, Tornado, Typhoon, Pro Sport and Sport – provides different levels of protection from an array of weather conditions. Sunice continues to expand its highly technical apparel line, Sunice Silver, using only X-Static and XT2 fabrics in its polo collection. The success of Sunice’s golf platform derives from its capability to offer innovation through research and development and diversification providing the ultimate Freedom to play, no matter the weather.