Friday, 30th September, 2016

TaylorMade Golf Company Introduces Kalea

Story published at 9:50, Tuesday, November 24th, 2015


Kalea launch

TaylorMade Golf, an industry leader in product innovation and technology, this week introduced Kalea, a full set of clubs designed to deliver meaningful performance to female players. TaylorMade is committed to product performance and creating products that make golfers of all skill levels and swing types better; Kalea delivers on that commitment with the first women’s-exclusive offering from TaylorMade in over a decade.

Kalea metalwoodsKalea utilises product features that are relevant and beneficial to many female players, and does so with compelling, aesthetically beautiful designs and colour finishes. The products feature optimised lofts, low/back CG locations, slot technology in the soles and Kalea SlimTech shafts with smaller tip diameters that help increase launch angle at impact.

Kalea’s unique blend of features work in unison to maximise performance for slower swing speeds, generate more consistent yardage gaps throughout the set and produce noticeably higher ball flights.

The set is also designed to create a smoother transition between the different club types by managing lofts, lengths and head shapes to ensure that every club is as easy to hit as the next. All in, Kalea’s premium, attractive design blends with product technology geared specifically for the launch conditions of women golfers.

Kalea ironsIn total, Kalea is available in thirteen clubs: driver, 3, 5 and 7 fairway woods, 4 & 5 Rescues, 6 & 7 transition irons, 8 & 9 irons, pitching wedge, sand wedge and putter. A Kalea cart bag is available separately. TaylorMade has also announced the release of Kalea golf balls, a two-piece ball with a soft cover and low compression, engineered to perform best when played in conjunction with Kalea golf clubs.

“We’ve learned a great deal about product performance in the last decade, much of which was geared toward faster swing speeds,” said Tomo Bystedt, Senior Director of Product Creation. “For us, Kalea was a great opportunity to take our learnings on slower swing speeds and bring them to market with products that provide meaningful performance for female players, and we couldn’t be more pleased with the results.”

Pricing and Availability

At retail on 4 December, Kalea irons will be available in a 6-iron set for £549 / €749 / €ire 749 / 7.299SEK / 6.999NOK / 5.699DKK / 829CHF.

The RRP of the Kalea Driver will be £249 / €369 / €ire359 / 3.499SEK / 3.399NOK / 2.799DKK / 399CHF, the Fairway Woods £179 / €259 / €ire249 / 2.499SEK / 2.299NOK / 1.899DKK / 279CHF and the Rescues £159 / €229 / €ire229 / 2.199SEK / 2.099NOK / 1.699DKK / 249CHF.

There will also be a putter priced at £109 / €149 / €ire149 / 1.499SEK / 1.399NOK / 1.149 DKK / 169CHF and Kalea bag priced £129 / €189 / €ire179 / 1.695SEK / 1.695NOK / 1.399DDK / 219CHF. Kalea golf balls, also available on 4 December, have an RRP of £19.99 / €25 / 249SEK / 249NOK / 199DKK / 30CHF per dozen.

TaylorMade Golf www.TaylorMadeGolf.com

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