Titleist Introduces New 915 Fairways And Hybrids
Story published at 7:42, Monday, October 6th, 2014
New Titleist 915 fairway metals and hybrids, designed using new Active Recoil Channel technology to produce lower spin and higher speed, delivering longer distance with exceptional forgiveness from both the tee and turf.
The fastest fairway and hybrid designs Titleist has ever developed, the new 915F, 915Fd, 915H and 915Hd models significantly increase distance for serious golfers of all swing speeds while maintaining high MOI for forgiveness. Available in golf shops worldwide beginning the 14th of November, Titleist 915 fairways and hybrids provide improved performance through three key advancements:
- The proprietary Active Recoil Channel, a long, deep, forward-positioned sole channel that actively flexes at impact to launch the ball off the face with higher speed and lower spin;
- An Ultra-Thin Face, a high-strength, uniformly thin high-speed face insert that increases ball speed across the face; and
- A precise, high-MOI design with a low centre of gravity (CG) location that delivers stability and forgiveness by preserving ball speed across the face for more distance, more often.
Those technologies, combined with the fitting precision of Titleist’s industry-leading SureFit Tour hosel and tour-validated looks, sound and feel, make for the most complete, consistent metals performance in the game.
“The new 915 fairways and hybrids really bring us to another level from a distance perspective,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “The combination of the Active Recoil Channel and Ultra-Thin Face is powerful in creating more speed with spin reduction for maximum distance. And with our high-MOI design strategy we’re able to provide golfers with the best combination of distance and forgiveness.”
Titleist R&D designed 915 fairways and hybrids to maximise their low-spin, high-speed potential, with the SureFit Tour weight placed in a low, central position behind the Active Recoil Channel on each model to help create ideal CG properties. Golfers can select their models – 915F or 915Fd, 915H or 915 Hd – based on head shape, forgiveness or ball flight. 915F and 915H feature larger profiles for all-around performance with maximum forgiveness; 915Fd and 915Hd offers smaller head shapes for workability and forgiveness, with slightly lower launch and spin and therefore lower flight than F and H.
The first week they were available on the PGA Tour, 15 new 915 fairway metals and nine new 915 hybrids were put in play at the World Golf Championships event at Firestone. The following week at the USPGA Championship, there were 29 new 915 fairways and 13 new 915 hybrids in players’ bags, including Jordan Spieth, Bill Haas, Victor Dubuisson, Jason Dufner and Webb Simpson.
“The new 915 fairways and hybrids, just like our new 915 drivers, really exemplify our R&D team’s design strategy of ‘distance with forgiveness’, ” said Steve Pelisek, General Manager, Titleist Golf Clubs. “And from our player testing on tour and with amateurs, we know that these products are longer, more consistent and more playable than ever.”