Titleist Introduces New Pro V1 and Pro V1x Golf Balls
Story published at 10:59, Friday, January 23rd, 2015
For nearly 15 years, the exceptional distance, superior scoring performance and unmatched consistency of Titleist Pro V1 and Pro V1x golf balls have been making a difference in the games of golfers around the world, from tour professionals to amateurs of all skill levels and swing speeds.
It was in October 2000 that the original Pro V1 prototype first appeared on the PGA Tour at the Invensys Classic in Las Vegas. Forty-seven players put the ball in play that week, marking one of the largest pluralistic shifts of equipment at one event in golf history. In March 2001, just four months after launching to golf shops, Titleist Pro V1 became the best-selling golf ball in the marketplace.
“The launch of Pro V1 was especially significant in that for the very first time the best performing golf ball for tour players was also the best performing golf ball for all golfers,” said Mary Lou Bohn, Vice President of Titleist Golf Ball Marketing and Communications. “You no longer had to choose between distance over short-game control, or durability over soft feel. There were no trade-offs. Pro V1 delivered total performance.”
Pro V1 and Pro V1x (which launched in 2003) have been the most played golf balls at every level of competitive golf and the best-selling models around the world ever since. That’s because the Titleist Golf Ball R&D and Operations teams, representing more than 20,000 years of golf ball-making expertise, have worked every day to make the #1 ball in golf even better with each new generation.
The new 2015 Titleist Pro V1 and Pro V1x models are the result of a continuous process rooted in rigorous research and development, technological advancements, comprehensive player testing and validation, and precision manufacturing.
Designed for all golfers seeking to shoot lower scores, 2015 Pro V1 and Pro V1x deliver exceptional distance with consistent flight, more short game control and even softer feel from a new, patented urethane elastomer cover formulation, and long lasting durability.
Comparatively, Pro V1 has a softer feel, slightly more long game spin and a penetrating trajectory for a shallower angle of descent for more roll. Pro V1x offers a slightly firmer feel, lower long game spin and launches higher with a steeper angle of descent.
The total performance of Pro V1 and Pro V1x tee-through-green – providing the best combination of distance, flight, short-game scoring control and feel – makes them the best fit for any golfer.
“Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can’t just point to one or two things. The difference is everything,” said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D. “We have more people with more experience of designing and making golf balls, the largest intellectual property portfolio and the most sophisticated precision manufacturing processes. The 2015 Pro V1 and Pro V1x are the culmination of all that knowledge and all of that technology. The original Pro V1 was revolutionary, no question, but we’ve learned a lot in the last 15 years and these new Pro V1 models are the best we’ve ever made.”
The Titleist Golf Ball R&D team, driven by a commitment to continuous improvement and innovation, is made up of chemists, physicists, mathematicians, computer scientists, engineers and technicians, as well as PGA Professionals and turf management specialists. Due to their work, Titleist owns the industry’s largest portfolio of golf ball intellectual property with more than 1,000 patents. Since 2010, Titleist has been awarded nearly 50 percent of all golf ball patents issued in the United States. There are more than 100 patents that cover the technologies and manufacturing processes for 2015 Pro V1 and Pro V1x combined.
Eighty years after the first Titleist golf ball was produced, the Titleist Operations team is comprised of over 1,100 associates with an average tenure of 20 years. These associates manufacture every Titleist golf ball to exacting standards in Titleist owned and operated facilities – there are about 90 process and product quality checks for Pro V1; about 120 for the dual-core Pro V1x – assuring that every golf ball performs consistently for every golfer, every round and on every type of shot.
Before being introduced to the market, new Pro V1 and Pro V1x golf balls are tested and validated by golfers at every level of the game, from the world’s best tour players to amateurs of all skill levels and swing speeds. Since 2015 Pro V1 and Pro V1x were first introduced on the PGA Tour in October, more than 100 players have put the new models in play around the world – including Jordan Spieth, who played the new Pro V1x in back-to-back runaway victories at the Australian Open and Hero World Challenge, winning those events by a combined 16 strokes. Jimmy Walker first put the new Pro V1x in play two weeks ago at the PGA Tour’s Hyundai Tournament of Champions, where he finished runner-up. The following week, he won the Sony Open in Hawaii by nine shots. Bubba Watson, Padraig Harrington and Charley Hoffman also trusted 2015 Pro V1x to victories soon after the new models were introduced on the worldwide tours.
The new 2015 Pro V1 and Pro V1x golf balls will be available in golf shops from 30th January 2015 with a suggested retail price of £51 per dozen.