Tommy Hilfiger Golf Spring 2015 Collection
Story published at 13:13, Friday, October 3rd, 2014
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to introduce the Spring 2015 men’s and women’s golf collections offered by The Fletcher Leisure Group.
Drawing inspiration from Tommy Hilfiger’s seasonal sportswear collections, the Spring 2015 Tommy Hilfiger Golf collection embraces the “Heartland” of Middle America, where the great outdoors mix with small town charm in some of the most picturesque and interesting places the country has to offer.
The exploration of America’s midland begins at the Gallatin River in Montana. Time-honoured classics are reinvented with a modern palette of bold blues and greens, punctuated by pops of black and white. For men, the key look includes classic polos, versatile shorts and a zip-up jacket for late-night golfing; for women, polos and sleeveless polos pair effortlessly with shorts or skorts, to make a bold statement on the green. Stripes are the predominant pattern, juxtaposed against colour blocking, ombré gradients and subtle plaids. The aesthetic exudes a relaxed, summertime feel with an adventurous spirit.
The second delivery captures the maritime spirit of Lake Geneva, Wisconsin. Tommy Hilfiger’s signature red, white and navy colour palette is paired with unexpected pops of coral and light blue. Tailored silhouettes – as seen in fitted polos and ¼ zip-up sweaters – are effortless and versatile, giving these all-American classics a timeless appeal. Playing on the brand’s preppy heritage, the delivery features classic stripes in a variety of widths and bold colour-blocking, while lively patterns include exploded argyles and geometric prints.
The adventure ends in Marfa, Texas, where earthy tones of slate grey and sunset red combine with accents in white and turquoise. Serape-inspired stripes pair with angular colour blocking and cubist camouflage for an aesthetic that’s filled with texture and bold colour. Touches of gold and midnight blue remind of hours spent golfing under the night sky complete the clean, sartorial aesthetic.
The golf collection incorporates performance fabrics throughout – most notably TH Tech, a 100% polyester fabric used as the foundation for the designs. The fabric combines style and comfort with moisture-wicking capabilities, keeping garments dry while providing anti-odour properties essential in a technical garment. TH Comfort Tech is a hybrid cotton fabric that also combines style and comfort with the functional properties required in performance driven garments. TH Cotton supplements the performance fabrics to ensure superior quality and comfort.
Targeting both male and female golfers, the Tommy Hilfiger Golf collection offers a wide selection of merchandise. The men’s collection includes approximately 100 styles with expected retail prices ranging from $45 (€50) for short-sleeved polos to $75 (€80) for sophisticated bottoms. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $45 (€50) for polos to $70 (€90) for bottoms.
Through a license agreement with The Fletcher Leisure Group, the men’s and women’s golf collections are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com. Tommy Hilfiger launched men’s golf apparel in 1994 and expanded into women’s golf apparel in 2000; in 2004 the collections were introduced in Europe.
Tommy Hilfiger Group http://uk.tommy.com/
The Fletcher Sports Brand Inc. http://fletchercorporate.com/