Friday, 24th March, 2017

Underwear For Men launch New Materials, Sizes & Improved Performance

Story published at 15:01, Wednesday, February 15th, 2017


Underwear for men

Underwear For Men, a leader in high tech men’s underwear has launched its Generation 4 product line, including new viscose fabrics made from bamboo, as well as new sizes and colours and for the first time took stand space at the PGA Merchandise Show.

Based on customer feedback and months of internal testing, Underwear For Men also made precise adjustments to the pouch for increased comfort and to further prevent chafing.

“Every detail of our men’s underwear is based on feedback from our customers and months of product testing to ensure each man gets a perfect fit with our pouch,” says John Polidan, CEO, Underwear For Men. “Our Gen 4 line features the highest quality materials, a redesign of our men’s briefs, and across the board, added comfort.”

John Polidan, CEO, UFM Stand at PGA Merchandise Show

John Polidan, CEO, UFM Stand at PGA Merchandise Show

What To Expect With Gen 4

  • More Pouch: The nylon mesh fly offers more room.
  • Redesigned Fly: A lower and deeper fly enhances comfort.
  • New Fabrics: The Viscose made from Bamboo, has a cottony-like feel and wicks moisture.
  • New Sizes: All styles available S-3X. Select styles in XS.
  • New Colors: All styles available in black, red, grey and royal blue.

After 3 years and a proven record in athletic apparel, high-end menswear, work wear and medical wear segments, UFM looks to expand its retail presence. Before its appearance at the PGA Merchandise Show in January the brand had exhibited at The Running Event, a national tradeshow for run specialty stores.

“By effectively tracking how and when customers wear Underwear For Men, we are able to make strategic decisions about the retail stores that are the right fit for our brand,” says Dara Gourley, Underwear For Men Marketing Director. “The data supports run specialty and golf retailers are effective channels for our products. We look forward to expanding distribution in these segments in 2017.”

In addition to point of sale signage, later this year, the brand will roll-out an interactive display with custom 2d animation for each retail segment to explain the product and tell the brand story.

Underwear For Men www.ufmunderwear.com

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