Targeted social media campaigns boosts Golf Club income
Story published at 13:19, Wednesday, January 27th, 2016
Page last updated at 3:37 am, Thursday, January 28th, 2016
Back in October, Enfield Golf Club, the friendly and welcoming private members club in North London, appointed Intuitive Edge to manage their online marketing. After just 2 months, Enfield have seen a spike in their green fee revenue due to targeted social media campaigns, that were seen by thousands of golfers around Enfield every day:
Intuitive Edge, who specialise in managing the online marketing channels for golf businesses, have been utilising social media and email marketing to target Enfield’s ideal customer. Living up to theirslogan of ‘your personal marketing assistants’, Intuitive Edge designed and delivered Enfield’s campaigns, quickly generating dozens of customers from a small starting budget. From creating the Facebook Adverts, targeted specifically at Enfield’s target market, to managing email communication with the new leads, Intuitive Edge have given Enfield Golf Club a taste of what can be achieved within online marketing, and now have many more campaigns in the pipeline over the
coming months. With a modern approach to golf marketing, the future is certainly looking bright for Enfield Golf Club.
“Enfield already has a fantastic product in its immaculate golf course, it’s just a case of getting that message in front of the right people,” says Harry Boyd, the Co-Founder of Intuitive Edge and graduate of Applied Golf Management Studies at the University of Birmingham. “Almost all golf businesses say that they are using social media, but, it’s a bit like asking a 36 handicapper if they play golf. Of course they do, but they don’t do it well…”
“We always knew that there was scope to use social media to drive business, but having Intuitive Edge to deliver the campaigns on our behalf meant that the process was seamless, our budget was used to it’s full potential, and we achieved a fantastic ROI” says Peter Ives, Director of Enfield Golf Club. “Not only have the social media and email marketing campaigns generated new customers, but our second objective of improving our email communication with members has been achieved, with nothing but praise being heard around the office! We’re attracting new customers all the time, keeping potential customers up to date with our latest promotions, and also keeping our members happy.”
The social media boom of recent times has had a revolutionary impact on consumers’ buying behaviour, with people picking up their smartphone to browse online as opposed to heading to the high street. The Telegraph (http://goo.gl/ewgcmy ) presents statistics that highlight that the average Briton spends 1hr and 20 minutes on social media every day, something which is forecast to rise in future years. If you’re about to kickstart your marketing plan for 2016, it might be worth asking yourself the following questions:
1) Is there a clear focus to your social media strategy?
2) Are you reaching your audience how they want to be reached?
3) Is social media having a positive influence on your bottom line?
If the answers to these 3 questions is ‘no’, then it might be time to go back to the drawing board.
Intuitive Edge Marketing: www.IntuitiveEdgeMarketing.com