Monday, 26th September, 2016

Annika Sorenstam Announces Investment in Capillary Concrete®

Story published at 10:14, Wednesday, January 21st, 2015


(from left) Annika, husband Mike McGee and Martin Sternberg

(from left) Annika, husband Mike McGee and Martin Sternberg

Annika Sorenstam – 10-time major winner and World Golf Hall of Famer – announces a new partnership with Capillary Concrete® through the purchase of shares. She will help promote the company’s revolutionary bunker liner technology and new environmentally friendly sports turf system.

Capillary Concrete® is an easy to apply, homogeneous and pervious bunker liner, with the highest strength and durability on the market. The system’s capillary properties keep sand moist and playable. At the same time, it promotes improved drainage to ensure sand remains in place after rain, avoiding costly washouts even on severely flashed bunker faces.

The system has also shown great potential when it comes to reducing irrigation of sports turf. Water savings of up to 90% and improved plant quality have been documented.

“We’re extremely honoured to team with Annika,” says Martin Sternberg, CGCS, founder of Capillary Concrete®. “Her global brand, personal integrity, and experience playing and designing courses around the world make her an ideal spokesperson for our company as we ramp up our visibility in the marketplace.”

“Martin has developed a groundbreaking system that is transforming how bunkers are built and maintained,” says Annika, 2014 recipient of the Golf Course Superintendent Association of America’s (GCSAA) Old Tom Morris Award. “The patented Capillary Concrete® material has proven itself in bunkers in the toughest climates around the world. The possibilities of this application are endless, and I am very excited to now be part of the company.”

Capillary Concrete® is exhibiting at this week’s PGA Merchandise Show in Orlando, Fla. (Booth #1993), and simultaneously at the British and International Golf Greenkeepers Association Turf Management Exhibition (BTME) in Harrogate, England (Booth #C4).

Two major orders totalling 115 bunkers are also being announced this week. The first is Dolce Fregate Provence, a luxury resort and golf course on the western Côte d’Azur, France designed by Ronald Fream from Golfplan. It will undertake a full renovation of all bunkers starting Feb. 2, 2015. The second is the very exclusive, Golf Digest Top 100-ranked Canyata Golf Club in Marshall, Ill., USA designed by Michael Benkusky of Michael Benkusky Golf Course Design. It is similarly set for a complete bunker upgrade, to be overseen by Golf Course Superintendent Stephen Hope. Both clubs have selected Capillary Concrete® as the best material on the market to produce perfect bunker conditions and free up time for grounds crews to further enhance grass quality.

Major championship venues like Atlanta Athletic Club are among the many courses worldwide benefiting from Capillary Concrete®. The club installed Capillary Concrete® to firm up all bunker faces and avoid plugged-ball lies in advance of last year’s U.S. Amateur Championship. Distributors carrying Capillary Concrete® worldwide include:

Capillary Concrete: www.capillaryconcrete.com

Annika and ANNIKA Course Design: www.annikasorenstam.com

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