New Appointments Signal Exciting 2015 for FootJoy Retail Partners
Story published at 13:20, Friday, March 20th, 2015
Page last updated at 10:01 am, Saturday, March 21st, 2015
FootJoy is set to capitalise on a highly successful 2014 and encouraging 2015 pre-bookings with several personnel additions to its talented UK Sales and Marketing Department.
The appointments represent the industry-leading brand’s continued ambition and growth potential, and are expected to deliver both short and mid-term business opportunities while providing a robust long-term structure for future success.
Glyn Evans, previously FJ Field Sales Manager – UK South & Ireland, will assume the newly-created position of FJ Key Groups and Irish Field Sales Manager with immediate effect. With a significant percentage of FJ’s UK and Ireland business being generated by buying or management groups, this is a critical area for the brand. Evans’ appointment will assure appropriate resource is dedicated to nurturing relationships with these groups and centre on providing effective retail solutions.
A wealth of experience within the organisation and understanding of the needs of FJ partners makes Evans the ideal individual to assume this important role and to assist in taking the businesses of these key groups to next level.
Gordon Browne, meanwhile, will succeed Evans as FJ Field Sales Manager – UK South, following many successful years growing business in the South West of England as an Area Sales Manager.
Browne’s strategic vision and contributions to the company make this a natural progression, which will see a combined focus on sales territory responsibilities and the requirements of the Field Sales Manager role, including product forecasting, business and strategic planning, as well as the management of Area Sales Managers.
Following the phenomenal success of the FJ Shoe Fitting Programme, which saw 3,500 golfers fitted over the course of the 2014 golf season, a 12-month strategy has been established for 2015, resulting in the creation of three full-time Fitting and Sales Representative roles.
James Bradford, Lewis G Mackle and Sam Allen have already assumed these positions and will ensure that every day is a shoe fitting day, providing essential support to FJ partners in capitalising on the momentum of the Shoe Fitting campaign.
With proven track records within Inside Sales or as Brand Promotion Executives, each has achieved positive returns in early 2015, pointing to the exciting potential of Shoe Fitting this year.
Each appointment will play an important role in an ambitious 2015 FJ growth programme, which follows a year where the brand achieved an increase in market shares and average selling prices (ASP), illustrating the unwavering faith golf retailers and consumers alike have in FJ, as a trusted, golf-specific brand.
“It is no secret that FJ continues to go from strength-to-strength as the retailer places more trust in the brand, and our recent appointments highlight our reciprocal commitment in supporting their businesses and, ultimately, allowing more consumers to benefit from our market-leading product,” said Richard Fryer, FJ Sales and Marketing Director.
“We are encouraged by our potential for growth over the course of this year and now have a larger, more robust and experienced team in place to deliver upon that.
“This is a highly exciting time for our company and we look forward to working closely with all of our retail partners over the course of the coming months.”