Young Lady Design Prodigy Drives Dellanzo Design
Story published at 13:19, Friday, August 8th, 2014
Beatrice Franceschi, Principal of BELAND, Pisa, Italy joins forces with Dellanzo Design on new growth opportunities internationally.
“We are privileged to work with Doctor Franceschi who will lead our design division projects internationally, a sector of the Dellanzo Group of Companies,” said Emilio Dellanzo a Director of the company. “Doctor Franceschi has broken the glass ceiling as a young lady getting into a traditionally very male dominated profession. During her graduate work at the University of Pisa she was recruited by the Nicklaus Design Company as an intern where she worked in their Palm Beach Gardens headquarters with attachments to Muirfield Village, Loxahatchee and the Bear Club in Florida. Since then she has worked on course design internationally and completed a PhD in Landscape Design and Agronomy with a specialisation in Urban Planning.
“Doctor Franceschi joins our team to design courses that players will love to play, get excited about when they walk on the first tee, be fun for all levels of players and offer fair risks / reward approach to shot making for low and high handicappers alike.”
Doctor Franceschi met Paul Dellanzo whilst working on a project in Tuscany. “Beatrice is one of the most technically sound designers I have met in thirty years,” said Paul Dellanzo, Chairman. “She brings a whole new dimension of creativity, experience and artistic value to the profession and it is great to see a lady designer driving design concepts to new levels. We share a lot of interests in the designs of such people as Alistair MacKenzie , Harry Colt, Donald Ross for example and obviously she has been hugely influenced by the designs and professionalism of Jack Nicklaus and other outstanding design teams such as award winning Fry / Straka Design.
“I believe Beatrice will prove to be an influential leader amongst the new generation of course designers with her own distinct ideas and be one of the best anywhere. Beatrice is a golfer who understands that ladies and children and high handicappers are golfers too. We are emphasising some new short game concepts as the short irons are the scoring clubs and we have a new concept to use less land on occasion and will help promote the game to a wider audience.
“Golf doesn’t have to be just about who hits it the furthest. We are very passionate about design and prefer to do a limited amount at any one time, in this way we can spend more time personally on site than any other design studio and it makes a huge difference to the finished product and the very subtle features that affects play, reading greens and the nuances of bunker complexes and other features.
“Given that Dellanzo Group have international experience as an operator and expertise in golf business advisory services and feasibility studies we are also different in that we design courses with operations efficiencies in mind, consider future maintenance costs, understand the real cost of goods and services within construction and protect the client, and the most important, the overall experience and enjoyment of the players.
“By looking at it from a future operations and business plan perspective our company can provide 360° services and the best opportunity for success as well as the best value for money for owners and the end client, the golfers who play the course.”
Dellanzo Design is the trading name of Dellanzo Ltd, based in Liverpool on England’s Golf Coast and in Tuscany, Italy with projects including locations in Croatia, Italy and the Gulf region. It focuses on course, clubhouse and interior design.
Dellanzo Group of Companies is considered the leader in providing specialist bespoke golf business advisory services and development, facility management and marketing at the luxury end of the market.
Projects in the UK include consulting services to the new Centurion Club, near London and the Tom Weiskopf designed Feddinch Club under construction in St Andrews. www.dellanzo.com . 5, Church Street South, Woolton Village, Liverpool, 25 5NZ, England. Tel:+44 (0)750 299 4799