European Tour Properties embarks on unique partnership with Fine & Country
Story published at 15:00, Friday, July 11th, 2014
European Tour Properties, the network of world class golf venues under the umbrella of The European Tour, has entered into a unique real estate marketing partnership with the multi-award winning estate agency, Fine & Country.
The partnership will see the launch of a new web-based golf division that will boast an exclusive portfolio of elite developments around the globe as part of Fine & Country Golf. Troon Golf, one of the world’s premier luxury golf course management companies, will also form part of this relationship with a select number of their member venues also included.
As part of the agreement, European Tour Properties Member Venues will be assisted with bespoke website and associated real estate marketing activities, and through the creation of this golf specific brand, Fine & Country Golf will be able to promote Properties on a more personalised and individual basis.
The official launch of Fine & Country Golf will take place at Mayfair HQ of Fine & Country, Park Lane, London, on Saturday 12th July, 12 – 4pm where an elite collection of properties located on some of the finest courses in the world will be showcased.
David MacLaren, Director of Property & Venue Development at The European Tour said: “We are absolutely delighted to enter into this important new partnership with Fine and Country Golf, along with Troon Golf.
“The European Tour is a global sporting organisation, responsible for many of golf’s greatest tournaments played by the game’s finest players, and our network of world class venues includes some of the globe’s most sought after golf and residential destinations.
“We are therefore very pleased to be able to promote them to discerning consumers – golfers and non-golfers alike – through this exciting new venture with Fine and Country.”
With Member Venues located in 11 countries – including Austria, England, Estonia, Finland, France, Germany, the Netherlands, Portugal, Spain, Sweden and the United Arab Emirates – the European Tour Properties network covers the majority of key European markets. And Jumeirah Golf Estates, a European Tour Destination and host venue for The European Tour’s season ending DP World Tour Championship in Dubai, also ensures the global footprint of the organisation.
By teaming up with Fine & Country, with its own worldwide network of over 300 offices, the new partnership represents an exciting step forward within the luxury golf property market.
Mike Bidwell, Head of Sales at Fine & Country, said: “As market leaders in the luxury property sector, this move into golf real estate is an exciting yet natural progression for us. By partnering with a company that can facilitate alliances, it will enable us to bring the finest golf properties in the world to our established customer base.”
European Tour Properties www.europeantourproperties.com
Fine & Country Golf www.fineandcountry/golf.co.uk