Topgolf Targeting More Markets for Expansion
Story published at 11:04, Thursday, March 17th, 2016
Global golf entertainment leader Topgolf(®) today announced it has a broad search underway for new locations in smaller and mid-size cities in addition to major U.S. markets. Some new regions under consideration include: New Orleans and Baton Rouge, La.; Huntsville, Ala.; northwest Arkansas; Providence, R.I.; Ft. Myers/Naples, Fla.; Greenville, S.C.; Albuquerque, N.M.; McAllen and El Paso, Texas and more.
There are currently 24 Topgolf venues open worldwide and nine under construction throughout the U.S. Topgolf Vice President of Real Estate Development Zach Shor said there are dozens more locations under contract or in firm negotiations for 2017 and 2018 openings.
In January, Topgolf Entertainment Group (TEG), the parent holding company of Topgolf, formed an international division to begin its expansion abroad. Topgolf also will remain focused on the top 50 U.S. metropolitan statistical areas (MSAs), with additional concentration on California expansion.
“As we look to grow the Topgolf global community, we are excited to introduce our concept both online and in-venue in cities of all sizes,” said Co-Chairman and CEO of TEG Erik Anderson. “Our new investment partner Providence Equity equips us with additional resources to accelerate, broaden and deepen our expanding presence in the U.S and beyond.”
Topgolf is the only entertainment centre of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track players’ shots. Those who just want to relax can enjoy the upscale, laid-back ambiance that boasts more than 230 high-definition flat-screen TVs and an extensive food and beverage menu.
“Our openings in Oklahoma City and Virginia Beach have shown us that Topgolf can thrive in areas that are less densely populated than we had originally been targeting,” Shor said.
Most Topgolf venues are three levels and include 102 hitting bays that can host up to six players at one time. Shor explained that future venues could vary slightly in design, and architectural decisions will be based on local climate, demographics, available acreage and more.
Interested city officials and real estate professionals who have questions about the development process may contact the Topgolf Real Estate Development Department via email at email@example.com
“Communities of all sizes are reaching out to Topgolf seeking additional entertainment options for residents, and now we can say these areas are under serious consideration,” Shor said. “We are looking forward to growing not only the Topgolf concept but the game of golf itself.”