Thursday, 29th September, 2016

European Tour and Getty Images extend partnership for further four years

Story published at 11:55, Thursday, March 12th, 2015


Getty Images, the official photographers of The European Tour

Getty Images, the official photographers of The European Tour

The European Tour has extended and expanded its successful relationship with Getty Images, the world’s leading photographic agency, with a new four year agreement.

Getty Images, the official photographers of The European Tour, the European Senior Tour, the European Challenge Tour and The Ryder Cup, will continue to provide extensive global coverage in capturing all the drama at events across the European Tour Group.

The partnership includes access to Getty’s archive library, arguably the most extensive in the world covering over 80 years of international golf as well as other sports, and unlimited rights to use image content on all the Tour’s digital platforms and related social media channels including Twitter and Facebook under the Tour’s control.

The extended agreement also encompasses a comprehensive media, editorial and commercial photographic service around The Ryder Cup, to be played at Hazeltine in 2016 and Le Golf National in France in 2018.

Event promoters, host venues, title sponsors and the Tour’s corporate sponsors will be able to access the unrivalled editorial photography generated at their events through Getty’s bespoke online media management service.

Additionally, European Tour Productions, the Tour’s television arm, has entered into an online Clip Rights agreement which allows Getty to sell agreed video highlights and other clip packages to Getty’s media partners worldwide.

Tim Shaw, The European Tour’s Director of Sales, said: “Getty Images is recognised as the world’s premier source for golf photography in both the editorial and commercial space and this new agreement further strengthens our long and successful partnership with the Getty organisation. We would like to thank Marc Webbon for his vision in helping us to create a unique agreement which will deliver unparalleled levels of service and support to the Tour’s communications team as well as our family of sponsors and promoters. ”

Marc Webbon, Getty Images Senior Director of Sales, said “Our partnership with the European Tour is a true partnership in every sense, and one that has continued to grow and develop over the last 20 years or so. By providing extensive coverage of the European Tour’s many events, including the European Seniors Tour and the European Challenge Tour, we will help to promote these great events and the game of golf in general to our global customer base. We look forward to working closely with the Tour and to delivering real value to the European Tour’s commercial family.”

Getty Images www.gettyimages.co.uk

European Tour www.europeantour.com

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