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European Tour joins forces with Barracuda

Story published at 15:45, Tuesday, June 2nd, 2015


Mark Lichtenhein, Head of Television, Digital Media & Technology at The European Tour (left) and Chris Ross, SVP Global Channels and UK Managing Director at Barracuda

Mark Lichtenhein, Head of Television, Digital Media & Technology at The European Tour (left) and Chris Ross, SVP Global Channels and UK Managing Director at Barracuda

Barracuda, the leading provider of cloud-connected security and storage solutions, has been announced as the Official Supplier of Data Storage and Security to The European Tour.

The US-based company has signed a one-year agreement to provide data storage and data security to The European Tour and to the Aberdeen Asset Management Scottish Open, which takes place at Gullane Golf Club from July 9-12 2015.

With 48 tournaments 27 destinations in 2015, The European Tour will provide Barracuda with a global showcase from which to promote its brand.

Mark Lichtenhein, Head of Television, Digital Media and Technology at The European Tour, said: “We are delighted to have agreed this deal with Barracuda, who are the market leader in their field. This partnership aligns credibility and prestige on vast media platforms and we look forward to a mutually beneficial relationship.

“The Aberdeen Asset Management Scottish Open, which a number of high-profile American players will attend, will be particularly useful for Barracuda and it will be the focal point of its activities in golf in Europe.”

Manjinder Devgon, EMEA Marketing Director for Barracuda, said: “Barracuda Networks has been a long-standing supporter of high-profile sporting fixtures, most recently with various football leagues in Europe.  Our new partnership with The European Tour will enable us to enjoy the same high levels of media exposure during the summer months as we currently do during the winter football season.

“As well as showcasing our award-winning technologies, this partnership is a great platform for us to create stronger business connections as we entertain partners and customers alike throughout the Tour calendar.”

In addition, the European Tour will use Barracuda technology to protect its back office operations. Barracuda’s product range will ensure accurate and secure management and flow of data, which is crucial to the efficient and well-protected running of The European Tour.

Barracuda www.barracuda.com

European Tour www.europeantour.com

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