LET leads Qatar women’s sports agenda
Story published at 10:25, Friday, May 27th, 2016
Qatar will host a brand new Ladies European Tour tournament from 2016 onwards. The Qatar Ladies Open will be much more than just a big golf tournament, empowering Qatari women and leaving a lasting legacy on the golf scene in the region.
The full field event, which will take place from November 23-26 at Doha Golf Club, will be the third Ladies European Tour event in the Middle East, joining the Omega Dubai Ladies Masters and recently announced Fatima Bint Mubarak Ladies Open in Abu Dhabi.
“It’s important to us to help to foster, promote and develop golf in the Middle East,” said LET CEO Ivan Khodabakhsh. “We want to show what a fresh and inspiring game golf is and encourage women in the region to consider it as part of a healthy, active and enjoyable lifestyle. Golf is becoming a sport that is well known in the region and we have seen lots of juniors on the fairways. We also want to increase the number of women and girls who play and the new Qatar Ladies Open will be very important in terms of driving interest. Qatar has hosted some amazing sport events. Hosting a Lades European Tour event will add to the diversity of the country’s sporting portfolio.”
Apart from the golf competition, there will be a number of activities leading up to the event that will help to create a lasting legacy for women’s golf in Qatar.
Fahad Nasser Al Naimi, General Secretary of the Qatar Golf Association, General Coordinator of the Men’s European Tour Event the Qatar Masters has spoken of his delight at hosting the new event and hailed the tournament as a huge boost for women’s sports participation in the country.
“The Qatar Golf Association is very proud to host the Ladies European Tour with the inaugural Qatar Ladies Open in Doha. This will be one of the most important international women’s golf tournaments, watched by more than 300 million viewers worldwide in 127 countries. This will cement Qatar’s position as a leading golf destination whilst also fostering participation and growing the success of our own players. We are pleased to be cooperating with the LET.”
Mohammed Faisal Al Naimi, Executive Director of the Qatar Golf Association, Head of Media for the Men’s European Tour Event, the Qatar Masters added: “I’m extremely proud to announce the hosting of the Qatar Ladies Open which will play a great role in developing the game of golf in the region and most importantly it would be in line with our Qatar National Vision 2030.”
Doha Golf Club, which also hosts the Commercial Bank Qatar Masters on the men’s European Tour, expects to see a surge in interest from Emirati women and General Manager Gary McGlinchey said: “Doha Golf Club is extremely excited to welcome the Ladies European Tour to Doha. We believe this event will inspire more female participation and provide inspiration to the juniors to pursue this game as a career.”
The announcement comes quickly after the establishment of a new LET event in Abu Dhabi, where the fresh and attractive sport will also be used to help inspire and empower local women. It will also provide the perfect platform to celebrate the achievements of the players in the Rio Olympic Games.
Ladies European Tour www.ladieseuropeantour.com
Doha Golf Club www.dohagolfclub.com