Miguel Ángel Jiménez Becomes Global Brand Ambassador for Mitsubishi Electric
Story published at 13:14, Tuesday, January 13th, 2015
Mitsubishi Electric announces its first global, corporate, player sponsorship with the signing of PGA TOUR, European Tour and Champions Tour golfer, Miguel Ángel Jiménez as its brand ambassador.
As part of the agreement, Jiménez, currently the 39th ranked player in the Official World Golf Ranking, will wear the Mitsubishi Electric corporate logo on his golf shirt. He’ll wear the logo for the first time in the United States at the 2015 Mitsubishi Electric Championship at Hualalai. Mitsubishi Electric US, Inc., a corporate sponsor of the PGA TOUR and Champions Tour since 2007, is title sponsor of this annual, season-opening Champions Tour event each January.
A global engineering and manufacturing company with major offices in Europe, Asia, China, the U.S. and Japan, Mitsubishi Electric is proud to align itself with Jiménez and have him represent the company while expanding its support of golf around the world. Jiménez has a global presence, and his highly recognizable personality matches Mitsubishi Electric’s objective to continually improve by applying both creativity and discipline to all aspects of its business.
“Miguel Ángel Jiménez embodies our goal to always strive to achieve ‘something better’ as we continue to innovate and grow,” noted Mitsubishi Electric US, Inc. president and CEO, Kiyoshi Furukawa. “We are very pleased to be affiliated with Miguel. His approach to life and each accomplishment demonstrates a passion and commitment we can appreciate and enjoy.”
“We very much look forward to having one of the most distinguishable players around the world represent our brand globally, but particularly at next year’s Nordea Masters (Sweden) and the BMW PGA Championship (United Kingdom), two events we partnered with for the first time last year,” added Mitsubishi Electric Europe B.V. president and CEO, Kei Uruma.
The sponsorship will promote the Mitsubishi Electric corporate brand worldwide. Mitsubishi Electric will also explore different partner and community engagement opportunities with Jiménez.
Mitsubishi Electric Corporation www.MitsubishiElectric.com