Friday, 9th December, 2016

New Race to Dubai brand unveiled at DP World Tour Championship

Story published at 12:54, Friday, November 18th, 2016


(from left) Julian Small, Managing Director, Club Operations, Jumeirah Golf Estates, Henrik Stenson, Rory McIlroy, Rafael Cabrera-Bello, His Excellency Saeed Hareb, Secretary General of Dubai Sports Council, Keith Pelley, CEO of European Tour, Abdulaziz Bukhatir, Executive Director, Jumeirah Golf Estates, Issam Kazim, ‎CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) , Salman Bin Karam, Customer Relations Manager, Jumeirah Golf Estates, Peter Dawson, President of the International Golf Federation (Getty Images)

(from left) Julian Small, Managing Director, Club Operations, Jumeirah Golf Estates, Henrik Stenson, Rory McIlroy, Rafael Cabrera-Bello, His Excellency Saeed Hareb, Secretary General of Dubai Sports Council, Keith Pelley, CEO of European Tour, Abdulaziz Bukhatir, Executive Director, Jumeirah Golf Estates, Issam Kazim, ‎CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) , Salman Bin Karam, Customer Relations Manager, Jumeirah Golf Estates, Peter Dawson, President of the International Golf Federation (Getty Images)

The new Race to Dubai brand, featuring the official Dubai logo, was unveiled this week at Jumeirah Golf Estates ahead of the 2016 DP World Tour Championship – the final tournament of the season and the culmination of this year’s Race to Dubai.

Leading European Tour members Rory McIlroy, Henrik Stenson and Rafa Cabrera-Bello along with Chief Executive Keith Pelley, took part in the launch of the new brand, which will be used from the start of next season.

Rory McIlroy said: “Dubai has always been a special place for me. I made my first cut here on the European Tour and then went on to have my first win as a professional in the Dubai Desert Classic. It’s been a pretty amazing journey since then – and throughout all the success I have enjoyed around the world, Dubai has been a constant part of the story for me, my family and friends.

“I have been lucky enough to win the DP World Tour Championship twice as well as three Race to Dubai titles and I’m a resident here as it is the perfect place to come and work on my game. It’s become a real home from home for me so I always love coming back.”

European Tour www.europeantour.com

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