Peter Vardy Edinburgh offers guests an opportunity to see and hold the Ryder Cup
Story published at 11:47, Thursday, August 28th, 2014
Page last updated at 12:43 pm, Friday, August 29th, 2014
A fantastic opportunity to see the coveted Ryder Cup will be on offer at Peter Vardy Edinburgh, the fast-growing automotive retailer’s BMW dealership in the city’s Seafield Road on Saturday 30th August from 9am until noon.
Guests will be invited, on a first-come, first-served basis, to see and be pictured beside the prestigious 17-inch tall trophy, in its special protective glass case.
Afterwards, BMW – Official Partner of The 2014 Ryder Cup – will send out a personalised email with a photograph to each guest. In addition, the dealership will also have on sale its BMW golf lifestyle range, face painting for youngsters and nail beauty treatments.
The Ryder Cup, started in 1927, has been fought-out every other year between the cream of European and American golfers, and will take place this year at Gleneagles, Perthshire, on 26 to 28 September.
Alongside its counterpart, the President’s Cup, which is contested between American golfers and those from the rest of the world excluding Europe, the Ryder Cup is very special in professional sport because no prize money is paid despite the huge sums it generates in sponsorship and television broadcast fees.
Peter Vardy Group operates five Vauxhall volume dealerships in Aberdeen, Perth, Kirkcaldy, Edinburgh, Motherwell and Dalgety Bay (Fife) and five prestige dealerships selling Jaguar, Land Rover, Porsche or BMW-Mini vehicles as well as Scotland’s biggest indoor used car showroom, CarStore, at Hillington, Glasgow
Peter Vardy, CEO, said: “Many of the customers at our BMW dealership are golf fanatics and when we secured the opportunity to display the Ryder Cup for a morning, we jumped at it.
“It’s not all golf though; families will be able also to enjoy a fun day out as well as inspecting our superb display of new and used BMW vehicles.”
Peter Vardy www.petervardy.com
Ryder Cup www.rydercup.com