Brand USA partners with Your Golf Travel on Ryder Cup campaign
Page last updated at 11:26 am, Tuesday, September 18th, 2012
A bespoke 32-page Destination USA supplement, dedicated solely to the promotion of the leading golf travel destinations in theUnited States, makes full use of engaging editorial, mind blowing photography and a wealth of exclusive Your Golf Travel special deals.
The publication will be issued directly to Your Golf Travel’s premium level clients, as well as being inserted into four key golfing publications – Todays’ Golfer, Golf World, Golf Monthly and Golf International – reaching a total readership of more than 1.5 million. A digital version will also be emailed directly to 350,000+ golfers.
All activity will take place in September to tie in with the Ryder Cup, which will be held in Medinah, near Chicago,Illinois, from 25-30 September 2012.
By highlighting the variety of golfing experiences and destinations, Brand USA intends to promote the United States of America as the world’s leading golf tourism destination for UK and Irish visitors.
Jay Gray, Vice President of Business Development, Brand USA, said: “With such a prolific event as the Ryder Cup taking place in the USA this month, we wanted to work with a specialist company in the UK to focus on the assortment of golf courses and holiday experiences that are available.”
Euan Gillon, Head of Product Marketing and Strategy, Your Golf Travel, added: “The Ryder Cup is so special – it’s a time when unparalleled public and media attention is focused on golf, so it’s the ideal moment to drive home our message about golf holidays in the United States of America.
“This initiative and the support from Brand USA allow us to bang the drum louder than ever for our Stateside offerings. It really is the ultimate destination, with greater diversity and quality than any other.”
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation’s first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximise the economic and social benefits of travel. Through its call to action, DiscoverAmerica.com, Brand USA inspires travellers to explore the United States of America’s boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com