KPMG: Improved outlook for the golf travel industry
Page last updated at 8:27 am, Thursday, April 26th, 2012
Similarly, just 12% of tour operators reported a decrease in bookings in 2011 compared to 54% the year before.
The survey, published by KPMG’s Golf Advisory Practice, included the feedback of 90 golf tour operators in 35 countries, the majority of which are based in Europe. The results are seen as an indicator of the golf travel industry’s performance and outlook.
Spain and Portugal remained the most popular destinations, ahead of the UK & Ireland, while Turkey, as well as Thailand and Vietnam, continue to emerge as popular destinations for golf holidays, the report revealed.
However, Spain and Portugal saw an average price drop of 10-20% for golf holiday packages in 2011, while destinations inSouth East Asia increased prices by 30-50%.
Turkeyalso experienced a price hike of 10-20%. However, most golf tour operators (51%) maintained similar prices in 2011 to 2010.
North African tourism suffered as a result of political unrest in the region, while Italy and Bulgaria, considered upcoming golf travel destinations, proved increasinglypopular with golf tour operators.
While North America maintains a strong domestic golf travel market, Argentina and the Dominican Republic are becoming popular outbound tourism destinations for US citizens, tour operators reported.
Golfers from the USA and Canada, the UK, Scandinavia (predominantly Sweden) and Germany remain the biggest golf travellers. KPMG also found that golfers spend significantly more on a holiday than regular leisure tourists, typically €600-900 on a four to seven-night golf break. More than a third of these breaks (35%) are group bookings of 8-12 people.
Andrea Sartori, head of KPMG’s Golf Advisory Practice in EMA, said: “Our survey shows there is price sensitivity in the market and the popular destinations ofSpainandPortugalhave had to reduce their prices to maintain competitiveness.
“The quality of the golf courses is the most important factor for a consumer when choosing a destination, but the package price is now almost equally important.”
Andrea Sartori added: “The outlook among golf tour operators is generally positive, with nearly three-quarters of those surveyed anticipating growth in the coming year.”
For more information, and to download the report, visit: www.golfbusinesscommunity.com