Wednesday, 28th September, 2016

Your Golf Travel Named as Foremost Golf’s New Approved Travel Partner

Story published at 11:58, Monday, April 4th, 2016

Page last updated at 12:16 pm, Monday, April 4th, 2016


Foremost Director Andy Martin (left) with Euan Gillon, Head of Commercial Partnerships for Your Golf Travel

Foremost Director Andy Martin (left) with Euan Gillon, Head of Commercial Partnerships for Your Golf Travel

Foremost Golf has announced Your Golf Travel, the world’s largest golf travel operator, as its new Approved Travel Partner.

The agreement will see Foremost’s Elite Marketing Programme (EMP) members provided with a comprehensive range of travel support, including full digital newsletter coverage, a dedicated section in members’ personal EMP websites, and a bespoke ‘white label’ website where golfers can book trips with Your Golf Travel.

As well as receiving significant digital marketing support to increase customer awareness of the travel opportunities that Your Golf Travel provides, EMP members will be able to take advantage of an incremental revenue stream with the opportunity for additional income to be earned through organising and hosting tuition breaks.

Offering golf trips and holidays to over 3,000 destinations in 22 countries throughout the UK, Ireland, Europe, and the rest of the world, the ABTA-bonded company works tirelessly to secure the very best deals with more than 200,00 golfers travelling with them annually.

Additional benefits to EMP members include the opportunity throughout the year to ‘opt-in’ to hosted golf trips to take groups away, as well as local golf trip offers based on the professional’s geographical location.

“We’re delighted to announce Your Golf Travel as our new Approved Travel Partner and are confident the agreement will prove beneficial to all parties concerned,” commented Foremost Company Director, Andy Martin. “By partnering with the world’s largest golf travel business, our EMP members will have access to a lucrative revenue stream with incentivised opportunities available.” continued Martin.

Commenting on the new agreement, Your Golf Travel’s Head of Commercial Partnerships, Euan Gillon, said, “We see Foremost as a direct and qualified route to the UK’s most engaged and proactive club professionals. Hosting tuition breaks, both abroad and in the UK, is a great source of revenue for golf professionals.

“We’re thrilled to be able to provide them with the necessary support to make the whole process as simple as possible, and look forward to helping Foremost Pro’s succeed in making golf travel an important part of their business.

“Incentivising the purchase of travel products with in-store benefits can also prove lucrative to club professionals, with the value created for the consumer more likely to drive them back to the shop,” continued Gillon.

Further information on how Foremost EMP members can take advantage of the new partnership with Your Golf Travel, contact Matt Lacey on 01753 218896 or email matthew.lacey@foremostgolf.com

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