Golf Industry News - American Golf

One-year anniversary of CEO’s appointment sees the golf giant increase profit to £4.3m EBITDA pre exceptionals and maintain one third of the golf retail market share

American Golf has announced a strategic partnership with Golf Holidays Direct, one of the UK’s leading golf tour operators, that will grant its customers access to golfing deals, holiday prizes and incentives throughout 2024.

GBN talks to Elaine Wrigley, the recently appointed Retail, Operations and People Director at American Golf, about the remit of her role at the UK’s leading golf retailer, and what the company is doing to promote diversity within its staff and attract a wider audience to the sport