The UK Golf Federation, the body which represents over 1,200 proprietary and commercially operated golf facilities nationwide, has announced that adidas Golf has become its latest corporate partner.
Renowned as a global leader in golf apparel, footwear and accessories, adidas will join forces with the federation on a three-year agreement effective from January 1, 2025.
By aligning with adidas, the UK Golf Federation aims to enhance the offerings available to its members while further solidifying its position in the industry.
Partnering with adidas is a strategic decision grounded in the brand’s unparalleled leadership and credibility with the sport. As a global icon in sportswear, adidas continues to lead in offering golfers products that feature the latest technology combined with stylish design. Through this partnership, all those who interact with facilities operated by The UK Golf Federation will have a connection to the brand’s relentless commitment to push the boundaries in golf performance.
Richard Haygarth, chairman of The UK Golf Federation and owner of Maple Leaf Golf, expressed his enthusiasm for the partnership, stating: “We are excited about the new opportunities that this partnership will bring to our members. This collaboration will enable adidas to showcase their premium products to our members and contribute to the growth and innovation of the golf industry.”
Andrew Law, General Manager at adidas Golf – EMEA, echoed the sentiment: “We are thrilled to embark on this partnership with the UK Golf Federation. By joining forces, we aim to elevate the golfing experience for enthusiasts across the UK and drive innovation within the industry.”
Both parties are eager to leverage their combined expertise and resources to benefit their members and the wider golfing community. As part of the partnership, UK Golf Federation members will enjoy enhanced membership benefits, while adidas will gain access to a broader audience of golfers in the UK.