Golf tourism’s most coveted B2B event, Elevate Golf, has closed registrations for its 2026 edition seven months before the event takes place – a milestone that underlines the dramatic growth of the invitation-only showcase since its inception.
Taking place in October, Elevate Golf 2026 will open with an exclusive familiarisation experience in Northern Ireland before moving to St Andrews for the business and networking centrepiece of the week.
What began three years ago with 60 carefully chosen suppliers has evolved into a must-attend industry event for 220 of the world’s most exceptional golf courses, resorts and accommodation providers – a near four-fold increase that has cemented the event as an unmissable fixture in the international golf tourism calendar.
Leanne Thorpe, director of Elevate Golf, said: “Closing registration seven months in advance is a reflection of the quality and commitment that every supplier and tour operator brings to this event. Elevate Golf exists for one purpose: to connect the very best destinations in golf with the operators who send the most discerning, high-value travellers in the world. The growth we’ve seen – from 60 suppliers to 220 in just three years – tells its own story about the appetite for growth at the top level of golf tourism.
“While registrations are closed for 2026, registrations are still open for the 2027 event, which starts in Ayrshire and is already 85 per cent full.”
What continues to set Elevate Golf apart is the nature of the experience it creates for attendees. Beyond the pre-scheduled meeting agenda – designed to ensure tour operators connect meaningfully with the destinations most relevant to their programmes – the week is built around social rounds of golf, evening receptions and curated networking sessions that allow relationships to develop naturally and authentically.
Thorpe added: “We’ve always believed that the most powerful business relationships in this industry are built through shared experience, not just scheduled appointments. The social and sporting fabric of the week is as important to us as the meeting agenda itself. That’s what makes the connections made at Elevate Golf so enduring.”
For more information on Elevate Golf visit https://elevategolf.net/