SALTEX, which wrapped its annual two-day show on November 13, delivered a vibrant showcase of innovation at the NEC in Birmingham, cementing its position as Europe’s leading grounds management event.
With a dynamic mix of new features plus high-profile speakers, focused learning opportunities and exclusive product launches, this year’s edition brought a fresh sense of energy to the show floor and strengthened connections across the industry.
Among the standout additions were the Workshop and the Arcade, interactive zones offering hands-on demos and engaging activities to make the show floor lively and immersive.
The ever-popular Learning LIVE programme returned with a sharper focus on the most pressing topics in grounds management. From sustainability and technology to mental health and career development, sessions were curated to deliver actionable insights for grounds people at every level.
A highlight of the programme was a keynote by James Haskell, who shared powerful insights on elite mindset and performance. His talk was followed by a high-energy DJ set in the newly revamped Clubhouse, transforming the space into a social hub that blended networking with entertainment.
From across all of Europe including France, Germany, Netherlands, Poland to further afield with visitors from New Zealand, United States, Bahrain, and Hong Kong attendees came from across the world.
Visitor quality remained exceptionally strong, with 75% of attendees identified as influential buyers and decision-makers.
Phil Collinson, Sales and Business Development Manager (Uk North) ICL said: “It’s been a great couple of days so far; we’ve seen lots of customers and distributors and there’s been really good energy in the room. It’s been fantastic to see how SALTEX has been supported not just by exhibitors but by turf managers too. It’s been great to catch up with them.”
Geoff Webb, Grounds Management Association CEO, said: “This year’s SALTEX was a powerful reminder of what our sector can achieve when we come together. The energy across the show floor, the quality of conversations, and the appetite for innovation was truly inspiring. The new features brought fresh perspectives to the show floor, and the Learning LIVE programme continues to raise the bar for professional and workforce development.
“As we look ahead to our 80th edition in 2026, we’re building momentum for the future. SALTEX remains the beating heart of the grounds management industry, and we’re proud to champion its growth both nationally and internationally.”
SALTEX will return to the NEC from November 11-12, 2026.