England Golf is thrilled to welcome Jamie Bigg, aka ‘Giant’ — star of the hit BBC series Gladiators—as one of its newest Game Changers.
Jamie joins a national network of celebrities and influencers who are helping to shape a more inclusive and dynamic future for the sport, including the likes of Olympic legend Dame Denise Lewis, former football stars Jay Bothroyd and Carly Telford, and junior trick shot specialist Leo Boniface.
A professional bodybuilder and fitness coach known for his towering presence, athleticism, and positive influence on screen, Giant brings a unique blend of charisma, motivation, and lived experience to the Game Changers programme.
Beyond his television success, Giant has long been passionate about encouraging young people to discover confidence, community, and wellbeing through sport.
As a Game Changer, Giant will work with England Golf to champion youth voice, support inclusive initiatives, and help break down misconceptions about who golf is for.
He said: “I’m absolutely buzzing to join England Golf as a Game Changer. Golf is an incredible sport for building confidence, resilience, and friendships, and I want more young people to feel that it’s a place for them and to pick up a club for the first time.
“I love golf because it’s accessible, and that’s why I’m here, to prove it’s accessible and fun. It gets you out in the open, gets you out with your friends. For me, the best thing is I’m always on my phone for work. The phone’s become a creature of people’s habit and lifestyle, so when I’m playing golf, the phone goes in the bag for four hours. That ability to just switch off and enjoy yourself and concentrate on a game for several hours out in the open is why I love it.”
With his role as a Game Changer, he added: “What excites me the most is getting more people involved in golf and expressing that you don’t need to be amazing at golf to do it. It’s accessible to everyone – women, men, children. I’m a massive advocate for mental health and being out there in the open, doing something active and socialising with friends – it’s great because now I can promote the mental health side, and get people fit and healthy at the same time, and do it from a really young level.
“We can promote that in kids but also in families doing it together. I’ve been to a driving range many times with my family, with my kids, with my friends, and it’s just a great way to get off the tablets and phones and do something really fun.”
Asked whether golf and bodybuilding have any parallels, he revealed: “Probably none or very few! Golf requires flexibility and mobility. Because I’m big, people think I’m going to smash it miles, and I don’t because the mobility is not there to generate the power. The only benefit from bodybuilding is that if the golf buggy’s battery dies, you can put it on your shoulder and carry everyone in it!”
The Game Changers programme is part of England Golf’s Respect in Golf movement, driving accessibility and inclusivity within the sport, and ensuring there is no place for discrimination within golf.
Follow Jamie on Instagram by clicking here
