Al Houara Golf Club in Morocco has appointed Troon to utilise its management experience and expertise across its agronomy, marketing and operations.
Troon’s International division manage and provide services to resorts worldwide with courses across Europe, the Middle East and Asia-Pacific regions. It has vast experience in Morocco, having been engaged previously with multiple facilities, including assisting with the development of Al Houara which first opened in 2019.
Al Houara Golf Club, which is located in Tangier City, will fall under the brand of Troon Golf which represents a portfolio of daily-fee, resort and semi-private properties that deliver superior guest services, the finest playing surfaces, and outstanding amenities.
Hamad Bin Talal Al Thani, Chief Development & Project Delivery Officer, Development, of the Al Houara Coastal Resort Project, said: “Al Houara Golf Club’s partnership with Troon marks an exciting chapter as we continue on our journey as a world class golf resort. With Troon’s expertise and our breathtaking setting, we are poised to elevate the club to new heights, offering an unparalleled experience for our valued guests. We symbolize a commitment to excellence across our hotel and golf course, setting the stage for a future filled with unforgettable moments.”
Al Houara Golf Club, along with its onsite hotel, the Hilton Tangier Al Houara Resort & Spa, has quickly asserted itself as one of the world’s best new golf resorts, named in Golf.com’s Top 100 Golf Resorts in the World in September 2023.
At the heart of this is a challenging 18-hole par-72 course designed by Graham Marsh in collaboration with Vijay Singh, with strategically placed bunkers and water hazards providing golfers a tough test. The golf club also boasts a floodlit nine-hole short course, a driving range with short game areas and two indoor swing rooms.
DJ Flanders, Executive Vice President of Troon International, commented: “Drawing on our rich experience in Morocco and resorts, this partnership will enable us to help propel Al Houara to its full potential, driving the resort on to new heights and growing its already esteemed reputation. It’s a collaborative effort that promises growth, excellence, and an elevated experience for all who choose to indulge in the luxurious offerings of Al Houara.”