Innovative e-commerce company Fescue & Dunes has teamed up with international golf, tourism and lifestyle PR and marketing agency Azalea to help take its business development to the next level as it powers up its growth in the UK and continental Europe.
The new partnership will see the enterprising US-based business work closely alongside Azalea to build its portfolio of destination partner clubs and resorts where golfers – primarily North American – can buy branded club merchandise online.
Founded in 2024 by marketing experts and avid golfers Tim Neill and Joe Petrucci, Fescue & Dunes was founded with a two-fold goal: to help golfers purchase authentic merchandise from iconic golf courses they have played or wish to play, and enable those courses to sell their branded products more widely in tandem with making their onsite and online offerings more efficient.
Offering turnkey e-commerce and marketing solutions, Fescue & Dunes not only allows partner venues to promote their latest products without the need for upfront investment or additional inventory to carry, but also get smarter about how they collect and use golfer data, providing more flexibility in clubs’ purchase windows when their supply chain options are normally very rigid.
The e-commerce company already works with a notable list of courses including the likes of Open Championship venues Royal Birkdale and Royal St. George’s, Portmarnock, Royal Dublin, Tralee, Dundonald Links, Machrihanish Dunes, Dumbarnie Links and Lofoten Links, and Neill is relishing the opportunity to explore new and existing markets using the new Azalea relationship.
Neill, who has run digital marketing agencies for the last 20 years and is a current board member of his home golf course, Argyle Country Club, said: “People love talking about the courses that they played because these are really remarkable experiences. And I think even golfers that get to play a lot of these bucket list courses, they remember each of them.
“The concept behind Fescue & Dunes is very simple, and the reaction that we have had from both golfers and the golf clubs that we have approached has been very positive. We surpassed our target number of venues for 2025 and are confident that the business will continue to grow and expand using Azalea’s extensive knowledge of the golf industry and first-class book of contacts.”
Azalea director Andy Barwell said: “The guys at Fescue & Dunes already work with some of the most iconic venues in golf, and the prospect of helping them to add to this list and increase their presence in two key markets is very exciting. We can’t wait to get started.”
Tim Neill and Joe Petrucci will be in the UK from March 16-25 and in Ireland from April 17–May 1. If you are interested in arranging a meeting to learn more about Fescue & Dunes, please email help@fescueanddunes.com.