Cascais-based hospitality operators the Onyria Group has renewed its long-standing partnership with marketing and PR specialists the Azalea Group with an expanded brief across the golf and lifestyle sectors.
The family-owned group recently secured a new agreement with industry-leading IHG Hotels and Resorts, under which both of Onyria’s Cascais venues – Onyria Quinta da Marinha Hotel and Onyria Marinha Boutique Hotel – will be refurbished and rebranded to join the Kimpton Hotels & Restaurants portfolio and the Vignette Collection respectively.
The Onyria Group’s flagship venue, Onyria Quinta da Marinha, is located half an hour from Lisbon and is home to an acclaimed championship golf course designed by Robert Trent Jones.
Earlier in 2025, the group also announced that it had taken on the management and operations of Château Des Vigiers, a popular venue in France that encompasses 65 opulent rooms, a 27-hole golf course, immersive spa and Michelin-star dining.
Azalea will now bring the story of Onyria’s continued growth to media across Europe, continuing a strong working relationship that began more than a decade ago.
Alongside continued promotion of the exceptional golf coures and facilities at Onyria properties, Azalea’s growing focus on lifestyle marketing will be utilised to highlight a diverse premium lifestyle offering, including Onyria’s various partnerships with sporting and cultural events in Cascais and Estoril.
Andy Barwell, director at Azalea, said: “As one of Azalea’s longest-serving clients, the Onyria Group have been a joy to work with and we are delighted to expand and extend our brief at what is a pivotal time for both them and ourselves. We thank the Pinto Coelho family and whole team at Onyria Group, and look forward to bringing the next chapter of their story to life on page, screen and beyond.”
João Pinto Coelho, CCO of the Onyria Group, said: “It was an easy decision to extend a succesful partnership with The Azalea Group as we embark on this crucial new period of expansion. Their expertise, experience and connections have been hugely beneficial for us and will continue to prove very important as we share news such as our partnership with IHG Hotels and Resorts and the acquisition of Château Des Vigiers.”