Starting with the Club’s founders and adding the collective wisdom of some of the most successful people in the world over nearly 100 years, “The Augusta Principles” distils down how the Club operates into ten principles and reveals the secrets to their success and the success of the Masters.
What Augusta National has achieved shouldn’t be surprising. The collective wisdom of the membership has made The Master one of the best run and most admired sporting events in the world. There is much to be learned from this.
What does the Masters have in common with world-class brands like Ritz-Carlton, Disney, In-N-Out Burger, Costco, Apple, and Hermès? “The Augusta Principles” outlines the commonalities and shows how to apply the ideas to businesses of any size.
What makes the book special?
The Augusta Principles distils time-honoured strategies into clear, insightful and transformative chapters. Whether you’re a startup founder, a corporate leader, or an entrepreneur looking for unparalleled success, this book, inspired by one of the world’s most iconic institutions, provides a master class in leadership, excellence, and execution.
The book outlines how to apply Augusta’s winning formula to:
- Build an elite brand with lasting impact
- Master focus, discipline, and operational excellence
- Create a culture of integrity, innovation, and success
The first of its kind book about Augusta National and the Masters
Although there have been dozens of books written about the Masters, most are from the perspective of the golf played during the tournament, or about the golf course, or the history of the club and its founders. None have been dedicated to what makes the Masters so special—both attending in person and watching on television.
The Author
John Sabino is a world-renowned golf blogger and the author of two previous golf books: How to Play the World’s Most Exclusive Golf Clubs and Golf’s Iron Horse. He is among a small group of golfers who have played the top one hundred ranked golf courses in the world, culminating with Augusta National. John chronicled his journey around the world to complete his quest in a blog that has over 2 million readers. He has written for Links Magazine and Golf Digest and has been featured in Australian Golf Digest, The Star Ledger, Links Magazine, The Wall Street Journal, Golf Digest Index, Luxury Travel Magazine, Il Mondo del Golf Today (Italian Golf Digest), Perfect Eagle Golf Magazine (Germany) and Billionaire Magazine.
The Publisher
Hemingford Grey is an imprint of Valuable Book Group. The team has published over 30 golf books with talented writers like Tom Doak, the caddie master at St. Andrews, Brandel Chamblee, Alister MacKenzie (his lost manuscript) together with official histories and works about great architects:
The reviews thus far have been very positive:
“This page-turner will make even the most golf-obsessed of us put down our golf clubs and devour the business lessons Augusta National has to offer.” —Terry Lundgren, former CEO of Macy’s, Columbia Business School, Executive in Residence
“This book perfectly combines the lessons of golf, life, business and Augusta National, and is a must read.” —Mitch Roschelle, CEO M2 Communities
“Sabino is the Simon Sinek of golf writers. It is a recommended and required read.” —Brad Klein, golf book author and golf writer
“A combination of The Little Red Book and Good to Great. You will devour every page.” —James Nugent, CEO, Global Golf Post
Now available in the U.K. “The Augusta Principles: Timeless Business Lessons” (Amazon £14.60)