Golf media brand Today’s Golfer is targeting further growth in 2026 after delivering a record year across its digital and print platforms, supported by increased investment in editorial content and a fresh new look for Britain’s best-selling golf magazine.
Over the past 12 months, Today’s Golfer expanded its digital editorial team, delivered a record 70% increase in website traffic, the brand’s highest-ever affiliate revenues, recorded a 72% rise in commercial content sales, and achieved a 7% increase in print ABC, helping the title maintain a 70% market share in the UK golf magazine sector.
The brand now reaches more than 3 million golfers every month across digital, print, video and social platforms, with audiences engaging with its equipment testing, instruction content, news coverage and Top 100 course rankings.
The growth reflects continued strong demand for golf content as participation in the sport remains high and golfers increasingly turn to experts for equipment reviews, coaching advice and guidance on where to play.
Editor Chris Jones said: “We spoke extensively to our readers before Christmas as part of the research behind the relaunch of the print magazine. We asked about their playing habits, buying behaviour, handicaps, golf holidays and much more. The result is a refreshed print product that reflects exactly what golfers told us they want from the brand.
“TG readers play a lot of golf, but 93% of them want to play it better. That’s why we’ve expanded our Play Better section, working with some of Britain’s most respected coaches to deliver simple, practical advice golfers can actually use.
“They also buy a lot of equipment and asked for deeper testing and insight, so we’ve strengthened our equipment section with new writers, new features, more products and more expert reviews.
“And while readers enjoy following the professional game, they also told us they want more coverage of club golf – including rules, WHS, accessible courses, equipment deals and the issues that affect regular golfers.”
The print relaunch will also see additional magazine content included with each issue through to the winter, beginning with a 48-page Masters special, with further sponsored supplements planned throughout the season.
Digital Editor Rob Jerram added: “Every month, TG speaks to millions of golfers across the globe who trust our equipment tests and reviews, watch our videos, read our news exclusives and use our Top 100 rankings to decide where to play.
“In the past year we’ve strengthened the editorial team with well-respected industry figures, including Alex Lodge as Equipment Editor, Alex Perry as News Editor and Ben Parsons as Senior Digital Writer. Former Sky Sports Golf Editor Keith Jackson has also joined the team as Features Editor as we continue our expansion plans.
“In 2026 we’ll be attending more events than ever and producing more stories, more reviews, video and social content than before across digital, print and social platforms – wherever golfers want to see it.”
Commercial Manager Jack Raynor said: “Today’s Golfer’s growth reflects the continued demand for high-quality, trusted golf content from an established brand operating across multiple platforms. For our commercial partners, the combination of a market-leading print title and a rapidly expanding digital ecosystem provides a powerful platform to connect with passionate golfers at scale.”