adidas launches Solarthon golf shoe

adidas Golf is releasing a new golf shoe that is both lightweight and comfortable, and is designed to keep players fresh for longer days on the course in the summer.

adidas Golf is releasing a new lightweight golf shoe that is designed to keep players fresh for longer days on the course in the summer.

Inspired by the summer solstice, the longest day of the year, adidas is releasing the Solarthon shoe in a limited edition grey/blue/white colour option on June 15.

The new shoe features adidas’ Primeblue textile upper, a recycled yarn containing at least 50% Parley Ocean Plastic, to help the company’s ‘End Plastic Waste’ initiative.

The Solarthon shoe also incorporates a full-length Boost midsole, with a spikeless Fishscale Traxion outsole that is said to provide better grip and stability on the course.

A film around the edges of the upper makes the shoe water resistant, while an external TPU heel counter ensures golfers stay locked in during both their swings and when walking the course.

“Golfers get excited this time of year because there are more hours of sunlight, which ultimately translates into the opportunity to play more of the sport they love,” said Masun Denison, global director of footwear, adidas Golf. “We wanted to capture that excitement and eagerness to maximize their time on the course, so we created this lightweight, comfortable option to help keep them playing, even if it’s from dawn to dusk.”

In addition to the grey colour, two further colour options – black/gold and grey/yellow – will go on sale from July 1.

What did you think of this article?
Share your thoughts
Your feedback will be used in accordance with our Privacy Policy.

GolfBusinessNews.com, or ‘GBN’ as many people refer to it, is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. Sponsored posts are not accepted and we are independent of all special interest groups.

Click here to sign up for our free twice weekly golf industry news summary

Subscribe