ECCO GOLF has launched the Not My Day Collection – a limited-edition capsule that boasts a retro, street-styled look.
The collection, has two models for men and women, kicking off with the ECCO GOLF STREET 720, a high-top design that blends streetwear aesthetics with on-course functionality and a features discreet “not my day” embroidery hidden beneath the strap.
Joining it is the ECCO GOLF S-CASUAL, which channels classic Ivy League style with a clean, preppy aesthetic, and a removable kiltie that offers a distinctly retro touch. Designed to transition seamlessly from course to clubhouse, this versatile shoe combines timeless design with modern wearability.
“We wanted to create something that reflects a different side of the game we all love,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “The Not My Day Collection is about enjoying golf and looking good, no matter your score. Ultimately, it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.”
The ECCO GOLF Not My Day Collection will be available from June 17 at selected retailers and online at ecco.com, with the Street 720 High Top priced at £200 and the S-Casual having an RRP of £180.