Following the unveiling of Shot Scope‘s new LM1 Launch Monitor at last month’s PGA Show, retail orders and media attention surrounding the product have exceeded all of the company’s forecasts.
The LM1 Launch Monitor, which is set to be at retail this summer, is designed to be portable, easy to use, and to deliver accurate digestible data to golfers without overcomplicating the game. At just £199.99 MSRP, with no additional costs or subscription fees, it has sparked a surge in interest and was recognised as one of only five products to earn a spot in the prestigious ING Media Showcase of New Products.
“We knew we had something special on our hands, and the reaction at the PGA show spoke for itself,” said Gavin Dear, Chief Commercial Officer at Shot Scope. “The level of demand we saw validated that this is exactly what the market has been waiting for. It’s one thing to believe in a product; it’s another to see that kind of validation from the industry.”
News and reviews website MyGolfSpy, known for unbiased data-driven golf reviews, reported “This new launch monitor from Shot Scope might just blow up the market’, while community-oriented reviewers The Hackers Paradise echoed the excitement when saying LM1 is “designed for golfers who want meaningful launch data without stepping into the complexity or cost of higher-end systems. By focusing on speed, smash factor, and distance, it delivers metrics that directly translate to on-course performance and game improvement”.
The addition of the LM1 adds to Shot Scope’s ecosystem of products that also includes GPS watches, rangefinders and shot-tracking devices.
“This marks a significant milestone for the company,” added Dear. “Whether you’re looking for a value-driven rangefinder, a portable launch monitor or a premium tracking watch, we now have the consumer covered at every single touchpoint.”
For more information on the LM1 visit shotscope.com/lm1-early-access/.