Female golfers have a new apparel brand to choose from following the launch SMBR, a fashion-forward take on women’s golfwear which comes to market in time for the summer season.
SMBR (pronounced ‘SYMBER’) blends high-performance fabrics with bold silhouettes, rich tones, and sharp, graphic lines. The debut collection – ‘Genesis’ – features three tops, three skirts, and one dress, each available in two striking colorways.
Made in the US, and featuring premium fabrics that boast moisture-wicking properties, UV 50+ protection and four-way stretch, the range is designed to transition from golf course to clubhouse and beyond.
The creative force behind the brand is Amanda Sheppard, an avid golfer and former hospitality lead for Canucks Sports & Entertainment. Frustrated by the lack of stylish golf apparel options, she created SMBR to merge her love of the game with an eye for modern fashion and thoughtful design.
Sheppard said: “There was a gap in what was being offered. Golf has long followed a singular narrative — one that hasn’t always included us. That’s changing. The game is growing for women, and it’s exciting to see. I wanted to create something that met that shift with intention — something that felt different, with edge, purpose, and point of view.”
The full collection is now available exclusively online at smbrgolf.com. The average product price is $140, with sizes available from 2-10 with extended sizing to follow shortly.