Turf machinery specialist Redexim UK has strengthened its team with the appointment of Greg Cain as Business Development Manager – a newly created role that reflects the company’s continued growth and forward-thinking strategy.
Greg brings with him more than two decades of hands-on industry experience. Prior to moving into machinery sales, he spent 18 years working directly in grounds maintenance and landscaping, finishing his operational career as a senior manager for a housing association in the North West, where he led a large grounds maintenance team based around Manchester.
In 2018, Greg joined Cheshire Turf Machinery in Stockport, a Redexim dealer, where he first developed a close working knowledge of the brand and its product portfolio. After five and a half years there, he moved on to Kress UK as Commercial Business Manager for the North of the UK, before officially starting his new position at Redexim UK this month.
Reflecting on his move, Greg said: “It feels like a great fit for me. I’ve worked with the products before, I know the industry, and I’ve built up strong contacts across golf clubs, sports clubs and commercial sports settings.”
The Business Development Manager position has been introduced to sit alongside Redexim’s existing regional sales structure, with a clear focus on generating new opportunities and raising further awareness of the company’s extensive range.
“My role is going to be good old-fashioned knocking on doors,” Greg explained. “It’s about introducing myself, speaking to people who may have used Redexim in the past or are considering it, and getting the brand name out there. Once we’ve developed and qualified a lead, it will be passed into the dealer network to see the sales process through.”
With robotic mowing continuing to gain traction across golf and sports facilities, Greg believes this evolution presents further opportunity for Redexim’s specialist equipment.
“With the introduction of robotic mowing, greenkeepers potentially have more time to focus on key cultural practices,” he said. “That’s where Redexim’s range really comes into its own – whether it’s aeration, verti-draining, scarifying, brushing or sweeping. For me, the Redexim Verti-Drain has stood the test of time, and remains hugely important for maintaining high-quality playing surfaces.”
For Greg, the appeal of the new role lies in giving dedicated focus to the breadth of Redexim’s offering.
“I’m looking forward to speaking to customers specifically about the Redexim range in its own right,” he said. “Looking at the full portfolio of equipment available and highlighting how it can support their maintenance programmes.”