Golf and lifestyle apparel brand TravisMathew has continued its expansion in the EMEA with the appointment of James Osborne as sales director for the region.
Osborne has a wealth of experience in the premium sportswear market having worked in the sector for more than 20 years – including in a senior sales role for global sportswear giant adidas – and he will bring deep industry expertise, commercial insight and a proven track record in building and leading high-performance sales teams to his new position.
Osborne’s appointment underlines TravisMathew’s commitment to strengthening retail partnerships, delivering exceptional service and unlocking new premium growth opportunities across Europe.
Speaking about his new role, Osborne said: “TravisMathew is a brand with huge potential across EMEA, combining premium product that’s ideal for golf with fashion-forward design that resonates far beyond the course. I’m excited to join at such an energising time and look forward to building long-term partnerships that deliver real value for our retail partners and help elevate the brand to the next level.”
Pacho Bedoya, senior director at TravisMathew EMEA, said: “James joins us at a time of real momentum for TravisMathew across the EMEA region. His experience, commercial mindset and ability to lead high-performing teams will be instrumental as we continue to strengthen retail partnerships and scale the brand. James understands what makes this brand special and shares our ambition to take TravisMathew to the next level across golf and lifestyle.”