Women in Golf Awards and 59club join forces to drive industry insights

Data analysis and benchmarking company to gather information on women's experiences of working in the golf industry

Nicole Wheatley, founder of the Women in Golf Awards with Sarah Jane Shepherd, Global Franchise Manager at 59club
Nicole Wheatley, founder of the Women in Golf Awards with Sarah Jane Shepherd, Global Franchise Manager at 59club

The Women in Golf Awards and 59club have announced a five-year collaboration designed to capture and share data-led insights into what it means to be a woman working in the golf industry.

This ground-breaking global initiative will track women’s journeys throughout their careers — highlighting pivotal moments both in real-time and through long-term reflection. The partnership reflects a shared passion for recruiting, retaining, and celebrating talented women across the golf industry.  

“This project builds on the central questions that have driven the Women in Golf Awards since their inception. How do we encourage more women to work in golf and what impact will that have on the sport and the industry?”, said Nicole Wheatley, founder of The Women in Golf Awards. “We see that the number of women working in golf is growing. Now we want to understand what their experience of the industry are and turn that knowledge into positive change. That journey starts here.”

The project will harness 59club’s advanced survey software, analytics, and training provision to deliver a clear picture of women’s experiences in golf – from opportunities and challenges to aspirations and leadership pathways. These insights will provide golf with the tools to benchmark progress, inform decisions, and ultimately shape a stronger and more inclusive future for the game.

Sarah Jane Shepherd, Global Franchise Manager at 59club, commented: “59club are proud to be partnering with Women in Golf Awards in an exciting long-term project to shine a light on the experiences of women working in golf. By gathering and sharing meaningful data, we aim to raise the profile of women in the industry and encourage more females into leadership roles. More diverse leadership teams with different experiences gives a broader perspective – our aim is to embrace and support this change to help shape a stronger future for the golf industry.”

For the opportunity to take part in the study, women in the golf industry worldwide should register their details at womeningolfawards.co.uk/survey-participation-sign-up/

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