Lyle & Scott, the iconic British lifestyle and golf apparel brand, has announced the appointment of Nottingham-based sports brand consultancy 6EZ Group as its exclusive UK distributor for golf apparel. The multi-year partnership grants 6EZ full rights to manage sales and distribution across online channels and green grass retailers nationwide.
Founded in 1874, Lyle & Scott has built a storied legacy in premium golfwear, with its Golden Eagle emblem becoming a recognised symbol of style and quality both on and off the course. Today, the brand’s golf collections fuse timeless design with modern performance—featuring four-way stretch, moisture-wicking fabrics, and sustainable materials tailored to today’s players.
6EZ Group brings a proven track record of scaling premium golf brands in the UK market. Notably, the consultancy has successfully launched the exclusive UK distribution of Vessel, the luxury golf bag brand trusted by professionals and serious amateurs around the world.
“This partnership marks a pivotal moment for Lyle & Scott Golf,” said Ian Henderson, Head of Golf at Lyle & Scott. “6EZ’s proven expertise in brand development and innovative distribution strategies makes them the ideal partner to strengthen our presence in the fast-growing UK golf apparel sector.”
That sector is booming: the European golf apparel market is forecast to grow at a 6% CAGR, reaching $717.1 million by 2030. Rising participation among younger and more diverse players, combined with surging demand for performance-driven style, positions Lyle & Scott for significant growth.
Ben Thompson, CEO of 6EZ Group, added: “We’re proud to be named custodians of the Lyle & Scott golf brand in the UK. Our goal is to honour its heritage while implementing dynamic, modern retail strategies. Using our proprietary ‘4C’s framework’—Create, Communicate, Connect, Commercialise—we aim to drive strong growth and deep engagement across all channels.”
As part of the agreement, 6EZ will oversee all aspects of Lyle & Scott Golf’s UK sales, including wholesale partnerships and in-market activations. Plans are already underway for new product launches, community collaborations, and digital campaigns targeting next-generation golfers.