End-to-end sports retail consultancy company 6EZ Group is continuing its expansion into the premium golf market with the announcement of a new distribution partnership with Macade Golf.
Under the agreement, 6EZ Group will act as the official distribution partner for Macade Golf across the UK and Ireland, bringing the Swedish brand’s distinctive fusion of performance and lifestyle-driven design to a wider market of golfers, retailers and partners.
Ben Thompson, CEO of 6EZ Group, said: “Macade’s commitment to premium quality and progressive design aligns perfectly with our mission to deliver the best products and experiences to golf enthusiasts across the region. We’re thrilled to be partnering with them to build meaningful distribution and long-term brand value in the UK and Ireland.”
Stefan Kedling, CEO of Macade, added: “6EZ Group brings a deep understanding of the golf retail landscape and a proven ability to build brands the right way. As we continue to expand globally, we’re excited to partner with a team that shares our vision and values in one of the most important golf market in Europe.”
Macade joins a continuously growing list of premium brands in the golf sector for 6EZ Group, Vessel, Melin Headwear and Western Birch to name a few.
The partnership will see 6EZ Group lead wholesale and retail strategy, manage key account relationships, and activate marketing and sales channels to maximise Macade’s presence across pro shops, retailers, and ecommerce platforms.
For wholesale and retail enquiries, contact chris@6ez.group