Perry Ellis Europe has announced the appointment of Robert Giles as Area Sales Manager for Northern Ireland and Eire.
With more than 35 years of experience across the golf and retail sectors, Giles brings extensive commercial insight and on-course credibility to the role.
His appointment reflects Perry Ellis Europe’s continued investment in its sales infrastructure and forms a key part of the company’s strategy to drive further growth for the Callaway Apparel and Original Penguin Golf brands across priority markets.
An Advanced PGA Professional, Giles is widely respected for his expertise in both coaching and retail operations. Having successfully managed a profitable retail business, he has a deep understanding of stock management, merchandising, product mix optimisation, and driving retail profitability – skills that position him as a strong partner for accounts looking to grow their apparel offering.
Giles also brings a distinguished playing background, having competed in the Open Championship at Royal Birkdale in 1998, represented Great Britain & Ireland in the PGA Cup, and played more than 30 events across the European Tour and Challenge Tour.
Helen Willsmer, Brand Director at Perry Ellis Europe, commented: “Robert joins the business at an exciting time as we look to accelerate growth by expanding our network of retail partners. With our strongest product ranges to date and two brands performing exceptionally well, Northern Ireland and Eire remain vital markets. Robert’s industry knowledge and relationships will ensure retailers receive the premium, personal service they expect from us.”
Giles added: “Callaway Apparel and Original Penguin Golf continue to lead the way in innovation, style, and performance. Demand from golfers is rising, and I’m excited to support our retail partners as we grow these brands across the region.”
Irish retailers interested in stocking Callaway Apparel and/or Original Penguin Golf can contact Robert directly by emailing him at robert.giles@pery.com, or by calling +44 (0)7345 771370.