Perry Ellis Europe has appointed PGA Professional James Cox as its new Area Sales Manager for South West England, effective immediately.
In his new role, Cox will be responsible for expanding the company’s business in this strategically important region. His remit includes developing new partnerships and strengthening relationships with existing retail accounts.
In addition to being a qualified PGA Professional, Cox joins with 15 years’ sales experience across a number of high-profile clothing brands. The appointment comes at an opportune time as green grass retailers begin to book new SS26 Collections from Callaway Apparel and Original Penguin Golf.
Helen Willsmer, Brand Director at Perry Ellis Europe, commented: “We’re thrilled to welcome James, whose impressive track record and strong knowledge of golf make him a valuable addition to our team. His appointment reinforces our commitment to the UK, where we continue to invest in strong, mutually beneficial partnerships with retailers, supported by outstanding customer service and cutting-edge apparel.”
Cox added: “It’s a privilege to join brands with such rich heritage, outstanding products, and a forward-thinking approach. I’m excited to contribute to our partners’ success, helping grow their businesses, expanding our retail presence, and fostering strong, trusted relationships across the industry.”
Retailers in the south west that are interested in stocking Callaway Apparel or Original Penguin Golf can contact James Cox at james.cox@pery.com or by calling 07876 800456.