The retail arm of St Andrews Links Trust, the charity in charge of the Old Course and six other courses in St Andrews, saw an increase in turnover and profit last year, driven by an increase in footfall to its facilities.
The Home of Golf Ltd, previously known as St Andrews Links Golf Shops, generated sales of £13.8 million in 2024, up from £12.3 million in 2023. Profits were also 12% higher at £4.7 million.
Three of the Links Trust’s retail outlets are located within the Links, Eden, and Castle Course clubhouses, the newest being the Eden Clubhouse shop, which opened in August last year.
Its other two retail outlets – the Old Course Shop and St Andrews Links by TravisMathew – sit opposite the road from the 18th green of the Old Course. Almost 150,000 customers visited the shops last year, up from 138,881 in 2023.
Profits made within the Home of Golf Ltd are gifted back to St Andrews Links Trust, with surpluses set aside for future capital investment. This will include the expansion and refurbishment of the 30-year-old Links Clubhouse located next to West Sands which is expected to begin after the 2027 Open Championship.