Callaway announces exclusive partnership with Wee Wonders British Junior Championships

Leading equipment brand to support the next generation of golfers through multi-year grassroots partnership

Callaway Golf has announced a new multi-year exclusive partnership with the Wee Wonders, marking a significant commitment to grassroots golf and the continued development of young golfers across Great Britain and Ireland.

Founded on the belief that golf teaches far more than technique alone, Wee Wonders works closely with Clubs, PGA Professionals and dedicated volunteers to help juniors aged 5-12 build confidence, resilience, and respect through a values-lead competitive pathway. 

Callaway will support Wee Wonders through strategic investment, access to equipment, and collaborative initiatives designed to enhance the experience for young players and their families.

Alasdair Good, Founder of Wee Wonders with Ben Sharpe, President of Callaway EMEA SPI

“Callaway’s support is a powerful endorsement of what we are striving to achieve,” said Alasdair Good, Founder of Wee Wonders. “Wee Wonders was born from a simple belief: that talent is nothing without opportunity. This partnership allows us to invest further in our pathways, ensuring we continue to provide a platform where young players not only develop their golf, but discover valuable life lessons and a love for the game they can enjoy for a lifetime.”

“The future of golf depends on the opportunities we create for young players today,” said Ben Sharpe, President Callaway EMEASPI. “Wee Wonders has earned enormous respect for the way it has nurtured talent for over 30 years – not just by running great tournaments, but by building confidence, character and a genuine love for the game. This partnership is about opening doors, providing access to the right equipment and experiences, and helping young golfers fall in love with this sport.”

Wee Wonders runs a comprehensive three-stage championship each season starting with regional qualifiers, followed by regional finals and culminating in a Grand Final. Events are run with partner clubs across Great Britain and Ireland with Wee Wonders alumni including PGA Tour, LPGA Tour, DPWT and LET players. 

Find out more at weewondersgolf.com.

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