Club Car, a global industry-leading manufacturer of small-wheel, zero-emissions electric vehicles, has become an Official Supplier of the Club Management Association of Europe (CMAE).
Club Car has long supported the golf industry, building longstanding partnerships with organisations such as The PGA, the DP World Tour, the Ryder Cup, the UK Golf Federation and the European Institute of Golf Course Architects.
The new agreement with the CMAE means that support now extends to the education of club managers through the Management Development Programme. Within the CMAE’s structured education programme are two levels of certification: the Club Management Diploma and the Certified Club Manager.
Andrew Bourke, Club Car’s Regional Sales Manager for the UK, Ireland and Scandinavia, said: “We are very excited to support this area of the industry and help the development of club managers throughout Europe, the Middle East and North Africa. There’s a real opportunity to educate on fleet usage, particularly how to use connectivity – from an operational point of view and to increase revenue. A golf or utility fleet is always an investment, so our expertise on how clubs can get the best return from that investment will be invaluable to the CMAE’s members.”
CMAE’s Commercial Director Craig Cotterill said: “We are delighted to welcome Club Car as an Official Supplier. Their reputation for quality, innovation and industry leadership aligns perfectly with our mission to support and elevate club managers across our regions.
“The insights and expertise Club Car bring – particularly around fleet management and operational efficiency – will add significant value to our members and ultimately help deliver better experiences for their clubs and communities.”
